As viewers continue to flock to YouTube, brands are re-evaluating it as a practical alternative to costly online video platforms. At last month’s Streaming Media East show in New York City, our CEO Rob Sandie was on an expert panel that critiqued YouTube’s cost benefits, built-in audience, established marketing channels, native device compliance, technical features, and discussed YouTube’s platform as a destination for engagement.
If you weren’t able to attend, watch the video below to learn the pros and cons of using YouTube as a video platform and hear which content and distribution strategies YouTube is best suited for.
In addition to the panel, Rob was interviewed by Blip.tv on how vidIQ is helping brands leverage YouTube as a primary home for their audience with our YouTube optimization tools. Watch the video below for the full details.
There has never been a better time to be a brand on YouTube – get started with vidIQ and start growing your audience!