Continuously optimizing your library of content to get more views can be a lot of work!
Creating optimized thumbnails can be a huge challenge. When doing so you want to make sure they are highly clickable on desktop and mobile. This will help you get more views most specifically with Suggested and Search traffic sources.
This is why we’ve launched our initial version of the vidIQ Thumbnail Editor with most recent update of the vidIQ Crome extension.
If you have the extension installed, simply head to your videos and goto our dropdown:
All it takes is a few seconds to update a thumbnail:
You can choose the frame of the image, upload images, shapes, text to get that image just right.
This is our first version and we plan on listening to your feedback to help improve this for your workflow. Please feel free to leave comment below, tweet us or email support on what you’d like to see added!
Christmas is a global tentpole event for YouTube, and we’ve prepared the top 10 keywords for Christmas this year:
After installing our Chrome Extension make sure to do the following searches on YouTube to further enhance your keyword strategy for Title, Descriptions, and Tags. We’ve included a few notes on all the top keywords:
Hopefully, this helps your Christmas efforts. Have a Merry Christmas and Happy Holidays from everyone here at vidIQ!
Image courtesy of Martin Fisch
Building a loyal YouTube audience doesn’t happen overnight. A large part of creating high quality content involves passion and dedication, but when you look a little deeper, there’s a science to engaging audiences too.
Here are 8 tips to help you reach the right audiences on YouTube and keep them coming back.
1. Match your expertise to the type of content you want to produce. Be consistent too.
Before you start thinking about the audience you want to reach, ask yourself what you’re good at. Are you a total movie buff? Experienced make-up guru? Comedian at heart? Choosing to focus your channel on an area that you’re well-versed in sets you up to succeed. When you speak to your passions, your knowledge and personality shine through. Bonus: you’ll come across as genuine and authentic (we’ll speak more on that later).
2. Do your research on the audience you wish to reach, and start speaking their language.
Once you’ve figured out the type of content you want to produce, it’s time to consider your audience. When it comes to targeting the right one and getting them to engage with your content, you need to do your research. Find out the names of relevant fan communities, learn their lingo, and incorporate their official names and vocabulary into your speak. From Tumblr to Reddit, communities congregate in specific places and you want to help shape those discussions.
3. Be genuine and socialize.
YouTube may be the hub for television, movies, music, and entertainment in general, but it’s still a social media platform at the core. Like any other social media platform, you want to get involved in conversations and, well, socialize. Like and comment on videos that catch your attention, give shout-outs to other influencers and content creators, ask interesting questions, and engage with your subscribers. The YouTube community values authenticity above all, and being genuine in your videos is what keeps viewers involved. Don’t treat your channel simply as a means to self-promote. If you’re going to engage in some self-promotion though, be transparent and have fun with it!
Image courtesy of Esther Vargas
4. Use the YouTube tools available to help measure and build audience engagement. Try other tools too.
YouTube’s attention score measures the length of time and attention viewers give to your videos. This insight is great for identifying what excites your audience and what you can do to improve. If your score reveals that viewer attention is high during the latter half of the video, but low during the first, then perhaps you should work on your hook. Viewers will generally decide within the first 5 seconds of a video whether they want to continue watching. With that in mind, make sure your opening gives enough context to keep viewers intrigued.
Video annotations are another way to engage your audiences, prompting them to take action. Use clickable annotations to link to other relevant videos or blog posts. You can even encourage viewers to subscribe to your channel here. The key here is do this smartly and sparingly.
With YouTube popularity growing every day, new tools and services are available too. Take for example vidIQ’s Chrome Extension that displays detailed metrics allowing you to look more deeply into keywords, historical data, and more. By leveraging what’s out there, you’re just upping your odds of succeeding.
5. Monitor your success.
Get comfortable looking into your channel’s analytics to find out what works. This is important as it can help you replicate success. Tools are helpful, but what’s better is staying on top of all the information in general and setting aside time to do so. vidIQ’s web app is the go-to place to do this as you can monitor your videos, your competitor’s channels, and find key insights to help when producing future content. Setting aside time to capitalize on research will payoff in the long run.
6. Optimize your videos for search (for YouTube and the web in general).
Optimizing your videos for search will help build traffic, much like how SEO is a critical component of ensuring written content succeeds across the web. Craft your video headlines and descriptions carefully, incorporating any trending topics and keywords that are relevant to it. Avoid the urge to overuse video tags though, and only use those that actually apply to your video. vidIQ Pro’s proprietary Keyword Research Tool makes it super easy to discover powerful tags to help improve your videos’ search ranking.
As search engines crawl text when processing search queries, adding an audio transcript (where you describe, in writing, the contents of your video) can help them index higher in search. Not only does the audio transcript add additional context to your video, it also gives you an opportunity to throw in some more keywords to help people discover your content when searching.
Image courtesy of Global Panorama
7. Partner with other content creators and share the YouTube love.
Collaborating with other content creators is an effective way to grow your audience. Whether you’re partnering with YouTubers that focus on similar topics, or just users that interest you, both will act as an introduction to new audiences.
Don’t be afraid to mention other YouTubers your fans should check out! Unsurprisingly, YouTubers know other YouTubers, and earning your way into the ranks of this influential network will help drive your traffic through cross-channel promotion.
8. Share your videos on other social media platforms and content discovery engines.
Other social channels are great places to share YouTube videos. They provide an opportunity to tag/mention friends, brands, and other content creators too. Not only will this attract more viewers, it’s also a great way to generate and keep a conversation going outside of YouTube. Pick the channel where your desired audience is the most active. Then, make sure the content you’re adding contributes to the conversation. Seeding your content into discovery engines like StumbleUpon can also be a good way to drive additional traffic to your videos.
Building a loyal YouTube audience doesn’t happen overnight. Here are 8 tips to help you reach the right audience and keep them coming back.
Matching your expertise to the type of content you want to produce helps you set yourself up to succeed. When you speak to your passions, your knowledge and personality shine through.
In order to engage your desired audience, you have to speak their language. Find out the names of relevant fan communities and learn their lingo!
Like and comment on videos, give shout-outs to other content creators, ask questions, and engage with your subscribers. The YouTube community values authenticity, and being genuine in your videos is what keeps viewers coming back.
From Youtube's video attention score metric, to annotations, and even tools from other services (like our own), there's numerous resources available to help you better understand your audience.
Have a plan for tracking key information so you can monitor success to better replicate it.
Optimize your videos for search on Youtube and across the web. Craft your video headlines and descriptions carefully, incorporating any trending topics and keywords that are relevant to it.
Whether you’re partnering with YouTubers that focus on similar topics or just users that interest you, both will act as an introduction to new audiences.
Other social media channels are great places to share YouTube videos, as are content discovery engines. Be strategic with promotion.
With a bit of effort armed with this information and the vidIQ toolset, you’ll be able to grow your audience in no time. Remember, always have a plan and be sure you’re appealing to your fans. Before you know it, fellow YouTubers and fans will engaging with your great content.
’Tis the season for racking up video views—we took a look at the creators/videos who are trending for the holidays this year using the vidIQ Search Companion.
vidIQ’s Search Companion made it easy for us to put together a list top holiday in just a few minutes– the keyword research tool appears right on your YouTube search results page and reveals information on your search query including Top Related Keywords, Trending Videos, and Average Age of the videos.
We already put together a quick list of the best holiday keywords (see yesterday’s post), so we used them to find out what holiday videos are getting the most views right now. Results below:
Top 5 Holiday Videos Right Now (Watch them all)
Keywords used: Hanukkah, Christmas, Happy Holidays, Holidays, and Merry Christmas (*VPH stands for Views Per Hour*)
All of this information is at your fingertips with the vidIQ Search Companion, available to vidIQ Pro and Enterprise users. Not a Pro subscriber? Find out more about our products and sign up here.
The vidIQ Team
It’s been just a few weeks since we soft-launched the new vidIQ Pro platform and I’m happy that today we make it official–vidIQ Pro is now available for everyone!
We built vidIQ Pro for content creators and video marketers of all shapes and sizes with one purpose in mind. To provide an industry-leading toolset that makes it easy for anyone to get the most out of Youtube. In addition to all the tools in vidIQ Basic, vidIQ Pro adds the following features across our chrome extension and web suite:
The most notable new feature in vidIQ Pro is the new vidIQ Search Companion. The vidIQ search companion appears on the YouTube search results page via the vidIQ chrome extension and provides high level metrics along with trending videos and related search words.
We wanted to make sure the product was affordable for everyone too, so we focused on a price point that wouldn’t break the bank. vidIQ Pro starts at less than $9 a month for a yearly subscription.
Last week, industry insiders and industry newcomers mingled, saleswomen and salesmen schmoozed, a veritable lovefest erupted on Twitter under the never-quite-trending #ReelSummit – this was the 2014 REEL Video Marketing Summit.
And this is the highlight reel for the 2014 REEL Video Marketing Summit, carefully optimized with cat gifs.
And that’s the skinny from the Visionaries here @vidIQ. The REEL Video Summit was an unqualified success, with cat gifs.
What about you, fellow REEL Video Summit attendees – do you have other favorite highlights? Feel free to write them in the comment section.
Want to watch awesome videos from the REEL Summit, with metrics? Download the vidIQ Chrome extension for in-browser analytics.
As Forbes contributor Rob Schwartz pointed out yesterday, this year’s World Cup was a global phenomenon rife with challenges for traditional marketing. It was a major televised sporting event with “almost no commercial-breaks for advertisers to showcase their message,” making it “incumbent upon marketers to think beyond TV.”
And, boy, did they ever!
With 45 brands spending more than $400 million to promote 97 campaigns, the 2014 World Cup in Brazil represents one of the largest marketing events in history. It also marks the moment that online advertising claimed a definitive victory over television.
Commentators are quick to evaluate the success or failure of these video marketing efforts in terms of “total views”, but at vidIQ we know video virality is more than views-deep.
To get to the heart of the matter, we’ve decided to pit the top branded YouTube campaign videos head-to-head and see who won the 2014 World Cup Battle of the Brands (in our humble opinion).
How, you may ask? We’re taking the most telling engagement metrics from our Chrome extension’s YouTube video report card and evaluating the real, hard-won, organically-viral winners of this momentous marketing match. We’ll assess…
Share date – time since the video was uploaded, for context and to assure all metrics are evaluated equitably.
Total views – the reported number of times a video has been viewed on YouTube. Be wary, however, since this number can be manipulated and views can be bought.
Minutes watched – total, aggregated number of video minutes watched by YouTube users, regardless of whether or when the video was abandoned. Be wary here too, because creators can withhold this data – sometimes to protect proprietary information and sometimes to obscure a paid viewing campaign.
vidIQ score – this is an optimization score applied to every YouTube video according to our proprietary, cross-platform algorithm that predicts the video’s likelihood of promotion in Related Videos, Search, Recommended Videos, and more.
Creator suggested – this metric monitors the relative number of videos that YouTube is linking back to a publisher’s own channel, and is a fair indicator of a channel’s level of management or sophistication. Read a more detailed explanation of “Creator suggested” here (if you’d like).
True engagement – the Gold Standard of video marketing metrics, this key YouTube performance indicator crunches the numbers on every social media share and linked referral to a specific YouTube video, relative to its number of views. In a nutshell, “true engagement” shows us what portion of the audience found a video share-worthy.
Tags – these keywords are intended to make videos more searchable or “related” on YouTube and, in the best of cases, are part of a more targeted SEO strategy.
Now, let the games begin!
Nike wins by the power of true audience engagement, which is undiluted despite its high number of views.
Despite significantly lower total views, Hyundai wins for its unprecedented true engagement numbers – 1 in 10 viewers shared this video.
McDonald’s wins handily, in a competition so lopsided that it might trigger some PTSD from the Germany vs. Brazil semifinal.
As a global brand, managing your YouTube presence along with your Facebook and Twitter endeavors is no easy task – especially with a fragmented array of tools and a large social media team. That’s why we built the vidIQ app for HootSuite – we make managing your YouTube presence as easy for brands as Twitter and Facebook, and help bridge the gap between your video marketing and social media team. And we’re making it available to HootSuite’s 8+ million users.
Already a HootSuite user and using vidIQ Premium? Use this link to Install the vidIQ app for HootSuite now!
Not a vidIQ Premium user? Request a Demo and find out what all the buzz is about.
Here’s the scoop: If you’re a vidIQ Premium user you’ll now be able to access our best of breed YouTube management suite directly in the HootSuite dashboard. You’ll be able to:
Monitor every mention of your YouTube videos on Twitter!
Increase your volume of tags 10x across your entire YouTube library in less than 10 minutes
Respond to YouTube comments from any of your YouTube channels
Upload YouTube videos at the best time of day
Gain actionable insights into your YouTube campaigns and see how your videos are being shared across Facebook and Twitter.
With vidIQ for HootSuite, vidIQ Premium users now have a powerful YouTube tool to add to your social media management arsenal – Install it today!