We get a lot of questions about what metrics we use to calculate the vidIQ Score in Vision, our awesome YouTube Chrome extension for brands and creators. The short answer is – a lot! It’s Big Data science, really. The long answer is, everything here:

Watch Time
  • Average Watch Time
  • Views
Metadata
  • Titles
  • Tags
  • Description
Popularity of Creator
  • # of Subscribers
Virality
  • Facebook Likes
  • Facebook Comments
  • Facebook Shares
  • Tweets
  • Reddit
  • StumbleUpon
  • Google+
Recency
  • Age of Video
Engagement
  • YouTube Likes
  • YouTube Comments
  • Subscriptions Driven

Of course, all these metrics aren’t weighted equally – for the curious mind, here’s a live action reenactment of how vidIQ mad scientist/CTO Todd Troxell came up with the vidIQ Score formula:

How Do I Improve My vidIQ Score?

Since the purpose of the vidIQ Score is to judge the likelihood of your video surfacing in YouTube Search, Related Videos, and the Front Page, the best way to improve it is to focus on discoverability. That means Tags, Average Watch Time, Subscribers, Views, how old the video is, and social engagement metrics are mighty important! To improve these metrics, boost your discoverability on YouTube, and increase your Score check out this article by our CEO Rob Sandie on Five ways to organically grow your YouTube audience, sign up for vidIQ, and keep on creating!

For more information on vidIQ Vision check out the White Paper or download the extension here.

October has been a big month for a much-unloved fixture of air travel – the dreaded FAA mandated airline safety lesson that precedes every takeoff. Alas, no matter how many times you’ve learned how to buckle your seatbelt and return your seat back to its full upright position, you’re still obligated to re-learn every time you fly. Luckily some clever aviation brands have taken it upon themselves to relieve their passengers of their woe by snazzing up their videos and unleashing them on the YouTube masses – and they’re really popular.

In the last three weeks alone four airline pre-screening videos accrued 4.7 million YouTube views – the most popular of which, a collaboration between Disney and KLM, nearly topped the vidIQ/Adweek Top 10 YouTube Brand Videos chart last week. These brands are leveraging collaborations and influencers in extraordinary ways in order to drive earned media and build brand equity – all things we’re very fond of here at vidIQ. Watch the videos below, check out their stats, and discover what they’re doing right or wrong.

chart

Air New Zealand’s “Betty White — Safety Old School Style #airnzsafetyvideo”

Betty White’s collaboration with ANZ solidifies this air safety video as an instant classic.

ANZ

Pros:

  • Great number of shares on Facebook and Twitter.
  • Well tagged!
  • Solid, engaging description.
  • Includes an end-card and annotations promoting other content.

Cons:

  • End-card/annotations could be more engaging.
  • No brand engagement with their commenters (proven to improve views by 4X).
  • Could be promoting more links in description.

KLM’s “Disney’s Planes: spectacular pre-screening on board of a KLM plane”

While it’s not a safety video per se, KLM’s pre-screening collaboration with Disney builds awareness for Pixar’s forthcoming “Planes.”

KLM

Pros:

  • Above average Watch Time.
  • Great number of shares on Facebook, Twitter.
  • Well tagged!
  • Good description length.

Cons:

  • No end-card promoting other videos/a CTA!
  • No links in description.
  • No brand engagement with their commenters (proven to improve views by 4X).

Virgin America’s “Safety Video #VXsafetydance”

Virgin proves everything is better with a robot-dance ensemble wearing flotation devices.

Virgin

Pros:

  • Great number of shares on Facebook, Twitter.
  • Well tagged!
  • Solid, engaging description.

Cons:

  • No end-card promoting other videos/a CTA!
  • No brand engagement with their commenters (proven to improve views by 4X).
  • Could be promoting more links in description.

Delta’s “Holiday In-Flight Safety Video”

Delta proves it’s never too early to start advertising Christmas with a creepy human-sized nutcracker.

Delta

Pros:

  • Above average Watch Time.

Cons:

  • No tags! Huge loss of organic traffic because of this.
  • No description! How is your viewer supposed to know what action they should take next?
  • No end-card promoting other videos/a CTA!
  • No brand engagement with their commenters (proven to improve views by 4X).
  • Could be promoting more links in description.

Know any other great airline industry video examples? Let us know in the comments!

Exciting news for YouTube creators, brands, and stats nerds! We have partnered with Adweek to provide weekly YouTube rankings for the Top 10 YouTube Brand Videos and Top 10 YouTube Web Series Videos. Our rankings are based off of top gainers per week by views, and include our vidIQ Score as well as Twitter and Facebook engagement metrics.

If you haven’t already, check out the YouTube chart for August 4th – August 10th!

Screen Shot 2013-08-14 at 12.18.38 PM

We hope you enjoy our new YouTube charts – be sure to check out Adweek.com/VideoWatch every week to see the new rankings!

As we covered in our new Chrome extension announcement last week, success on YouTube is about more than just views. Helping YouTube creators understand what factors contribute to their channel’s success is our #1 priority at vidIQ, which is why today we’re announcing a complete revamp of our analytics suite. Our new customizable Advanced Analytics dashboard helps YouTube creators answer the question: “What are the top things driving watch time on my channel?”

Here are some of the many new features:

YouTube Engagement Analytics Graph

Provides an at-a-glance understanding of YouTube, Facebook, and Twitter engagement data all in one location.

Best Time of Day To Post By Day

We break down the best time of day to post to YouTube for every day of the week, ensuring your channel’s programming schedule is set up to maximize engagement.

Top YouTube Viewer Sources By Watch Time

Drill down into your YouTube watch time metrics by source, including top YouTube and Google search keywords driving watch time, Embed URL watch time metrics, and watch time by country.

YouTube Audience Demographics

Understand the demographic makeup of your YouTube audience by gender, geographic location, and more.

If you haven’t already given vidIQ a spin, get started and start growing your audience!

As we all know success on YouTube is about more than just views. There’s a lot of confusion about what metrics YouTube marketers should be paying attention to, so we developed vidIQ Vision to eliminate that confusion. Just install our Chrome extension and we provide you with key insights into what the top creators are doing to drive growth, increase engagement, and create viral content.

How It Works

So for every video you view on YouTube (not just yours) you’ll now see the vidIQ Vision “widget” that ranks every video with vidIQ’s proprietary Score as well as shows you Key Performance Indicators, including:

  • vidIQ Score: Helps judge the likelihood of a video being promoted in Related Videos, Search, and Recommended Videos.

  • Average Watch Time: You’re now able to see Watch Time not just for your own videos but for any video you’re looking at.

  • Facebook Likes/Shares/Comments: See how many times someone on Facebook has Liked, Shared or included your video’s URL in a comment.

  • Tweets: See how many times someone has included your video’s URL in a Tweet, as well as the actual tweets themselves.

  • Words Per Minute: WPM shows you how many words per minute a video has. According to our dataset (from 8k+ channels) the most successful videos have higher WPM (~220). In other words, the faster you talk & the more jump cuts you add the more engagement + views you’ll get (surprising, I know!). This would explain why Jenna Marbles talks so fast (people have short attention spans!).

  • Tags: YouTube recently started hiding video tags. We surface them. This is extremely valuable for brands (if I’m Pepsi I probably want to see what Coca Cola is tagging their videos with).

  • Description Link Count: We tell you the best number of links to add.

  • Description Word Count: We tell you whether your description is too short or just right.

Chrome users can install vidIQ Vision for free by visiting www.vidiq.com/vision

Press

If the recent deluge of investment in YouTube MCNs proves anything, it’s that online video has entered a feverish gold rush phase. And it’s just the beginning. As with any gold rush, those with the best tools will ultimately win out. Which is why at vidIQ we’re extremely excited to be building the most robust MCN tools in the industry.

YouTube is becoming an increasingly crowded marketing channel, and getting “easy” subscribers and views will only become harder as more brands and creators scramble to get in on the action. Creators are beginning to realize that an MCN is only as good as the tools they provide, and MCNs are looking to vidIQ to provide their creators with tools that give them a leg up, drive real growth, and help manage their increasingly large networks of channels.

For Networks, some of the benefits we provide are:

White Label Support

With vidIQ’s White Label Support, YouTube networks are able to create a personalized experience for their creators with assets that reflect the network’s unique brand and identity.

Network Manager

Our Network Manager allows YouTube networks to easily invite and onboard their creators in a simple, intuitive workflow. Moreover, networks are able to easily keep tabs on their channels to see how they’re performing.

For creators, if your network uses vidIQ you gain access to our entire suite of YouTube marketing tools that optimize every step of your workflow and help supercharge your YouTube strategy. You get:

YouTube SEO

Take the guesswork out of tagging and titling your videos – vidIQ optimizes your metadata for maximum reach.

Influencer Discovery

Gain invaluable insights into your audience, discover your super fans, and connect with them to drive growth.

Comment Moderation

Reign in your YouTube channel with advanced comment moderation tools built especially for the enterprise.

Actionable Analytics

Stay focused on what matters with unparalleled insights into audience viewing habits and engagement metrics.

Management & Collaboration

Manage multiple channels, invite your team, and define workflows with tools that promote collaboration.

Workflow Automation

Save time, money, and your sanity by automating many of the YouTube marketing tasks in your daily routine.

At vidIQ, our agile team is constantly innovating and creating amazing features for YouTubers big and small. If you haven’t already, request a demo and see what we’re all about!

Engaging with your YouTube commenters is proven to increase your views by 4X – which is why we encourage all of our brands and creators to embrace the YouTube comments section rather than fear it. Our YouTube comment moderation tool provides brands with enterprise level audience insight and control over interactions occurring around their videos – and today we’re making it even better.

With YouTube Comment Search, vidIQ users now have a powerful search tool that allows them to easily decrease comment spam, reduce illicit comments, or perform viewer sentiment analysis.

Combined with the ability to sort commenters by reputation, reply to comments from any of your YouTube channels, and unearth a viewer’s comment history, you now have a powerful arsenal of YouTube management tools at your fingertips.

If you haven’t already given vidIQ a spin, get started and start growing your audience!

As viewers continue to flock to YouTube, brands are re-evaluating it as a practical alternative to costly online video platforms. At last month’s Streaming Media East show in New York City, our CEO Rob Sandie was on an expert panel that critiqued YouTube’s cost benefits, built-in audience, established marketing channels, native device compliance, technical features, and discussed YouTube’s platform as a destination for engagement.

If you weren’t able to attend, watch the video below to learn the pros and cons of using YouTube as a video platform and hear which content and distribution strategies YouTube is best suited for.

In addition to the panel, Rob was interviewed by Blip.tv on how vidIQ is helping brands leverage YouTube as a primary home for their audience with our YouTube optimization tools. Watch the video below for the full details.

There has never been a better time to be a brand on YouTube – get started with vidIQ and start growing your audience!

It may come as a surprise, but 58% of YouTube viewers discover a video because of Search and Related videos. In other words, SEO must be part of your YouTube marketing strategy. While we already offer incredible tools to help optimize your videos’ tags, we get questions all the time asking how to title YouTube videos to help them go viral. Today we’re happy to announce our YouTube Title Recommendations tool, which makes optimizing your video titles easy.

With vidIQ’s Title Recommendations tool you’ll receive a list of the best relevant keywords to add to your videos based on YouTube search trends, search volume, and metadata analysis. These keywords are recommended on an ongoing basis, every week – as search trends change, your titles will never become outdated.

Use vidIQ to optimize the titles of your YouTube videos for SEO

Improving the SEO of your YouTube videos has never been easier. Get started with vidIQ and start growing your audience!

One of the most important things you can do to grow your YouTube audience is to improve your understanding of how your viewers are interacting with your content. That’s why today we’re announcing a valuable addition to our Analytics Dashboard: YouTube Trends. YouTube Trends will help you stay focused on what matters and quickly understand how your channel is doing at a single glance. YouTube Trends reveals weekly and monthly insights into:

  • Views: Changes to your channel’s Views
  • Total Watch Time: Changes to your channel’s Total Watch-Time
  • Average Watch Time: Changes to your channel’s Average Watch Time
  • Google Search Volume: Total Google Search Volume for your channel
  • YouTube Search Volume: Total YouTube Search Volume for your channel
  • Related Videos Search Volume: Total times your videos appeared in YouTube Related Search

YouTube Trends reveals Views: Changes to your channel’s Views. Total Watch Time: Changes to your channel’s Total Watch-Time. Average Watch Time: Changes to your channel’s Average Watch Time. Google Search Volume: Total Google Search Volume for your channel. YouTube Search Volume: Total YouTube Search Volume for your channel. Related Videos Search Volume: Total number of times your videos have appeared in YouTube Related Search

In addition to YouTube Trends, we’ve also made changes to our YouTube Comment Moderation tool. YouTube creators love that we provide tools that allow them to easily moderate their YouTube comments, see a viewers’ comment history, and reply to comments from any of their channels. Today, we’re making our YouTube Comment Moderation tool even better by allowing creators to download a video’s YouTube comments to a CSV, allowing you to perform sentiment analysis, search through comments manually, and create custom charts.

vidIQ allows you to download your YouTube comments to a CSV export

Every day we’re making growing your YouTube audience and increasing your views and subscribers easier. Sign up for vidIQ and grow your audience today!