Archives For social enterprise

Success on YouTube isn’t always about tracking just your metrics – it’s about gaining valuable insights into your competitors too! We’ve been hard at work developing a competitive analysis tool that will help brands on YouTube improve their business intelligence – and today we’re happy to announce its availability to all vidIQ users!

competitor analysis

Starting today you’ll be able to track your competitors’ growth on YouTube and see how you stack up against your competition, including views and subscribers by timeframe. This is just the beginning – stay tuned for many more exciting features in the future!

Haven’t signed up for vidIQ yet? There hasn’t been a better time – get started growing your YouTube audience today.

Engaging with your YouTube commenters is proven to increase your views by 4X – which is why we encourage all of our brands and creators to embrace the YouTube comments section rather than fear it. Our YouTube comment moderation tool provides brands with enterprise level audience insight and control over interactions occurring around their videos – and today we’re making it even better.

With YouTube Comment Search, vidIQ users now have a powerful search tool that allows them to easily decrease comment spam, reduce illicit comments, or perform viewer sentiment analysis.

Combined with the ability to sort commenters by reputation, reply to comments from any of your YouTube channels, and unearth a viewer’s comment history, you now have a powerful arsenal of YouTube management tools at your fingertips.

If you haven’t already given vidIQ a spin, get started and start growing your audience!

As viewers continue to flock to YouTube, brands are re-evaluating it as a practical alternative to costly online video platforms. At last month’s Streaming Media East show in New York City, our CEO Rob Sandie was on an expert panel that critiqued YouTube’s cost benefits, built-in audience, established marketing channels, native device compliance, technical features, and discussed YouTube’s platform as a destination for engagement.

If you weren’t able to attend, watch the video below to learn the pros and cons of using YouTube as a video platform and hear which content and distribution strategies YouTube is best suited for.

In addition to the panel, Rob was interviewed by Blip.tv on how vidIQ is helping brands leverage YouTube as a primary home for their audience with our YouTube optimization tools. Watch the video below for the full details.

There has never been a better time to be a brand on YouTube – get started with vidIQ and start growing your audience!

One of the most important things you can do to grow your YouTube audience is to improve your understanding of how your viewers are interacting with your content. That’s why today we’re announcing a valuable addition to our Analytics Dashboard: YouTube Trends. YouTube Trends will help you stay focused on what matters and quickly understand how your channel is doing at a single glance. YouTube Trends reveals weekly and monthly insights into:

  • Views: Changes to your channel’s Views
  • Total Watch Time: Changes to your channel’s Total Watch-Time
  • Average Watch Time: Changes to your channel’s Average Watch Time
  • Google Search Volume: Total Google Search Volume for your channel
  • YouTube Search Volume: Total YouTube Search Volume for your channel
  • Related Videos Search Volume: Total times your videos appeared in YouTube Related Search

YouTube Trends reveals Views: Changes to your channel’s Views. Total Watch Time: Changes to your channel’s Total Watch-Time. Average Watch Time: Changes to your channel’s Average Watch Time. Google Search Volume: Total Google Search Volume for your channel. YouTube Search Volume: Total YouTube Search Volume for your channel. Related Videos Search Volume: Total number of times your videos have appeared in YouTube Related Search

In addition to YouTube Trends, we’ve also made changes to our YouTube Comment Moderation tool. YouTube creators love that we provide tools that allow them to easily moderate their YouTube comments, see a viewers’ comment history, and reply to comments from any of their channels. Today, we’re making our YouTube Comment Moderation tool even better by allowing creators to download a video’s YouTube comments to a CSV, allowing you to perform sentiment analysis, search through comments manually, and create custom charts.

vidIQ allows you to download your YouTube comments to a CSV export

Every day we’re making growing your YouTube audience and increasing your views and subscribers easier. Sign up for vidIQ and grow your audience today!

Trying to keep up with your YouTube channel’s comments and engage with your community can seem like an uphill battle. To the brands that have pleaded with us to make their lives easier by building YouTube comment moderation and YouTube management tools to satisfy their needs; we hear you! This has been a huge area of focus for us, and we’re making our YouTube tools better every day. Here are some of our powerful features that are making YouTube comment management less of a headache for the enterprise:

Sort Your YouTube Comments By Reputation

No community manager has enough time to respond to every YouTube comment made on a popular video – community managers want a simple way to find their best YouTube comments by the viewer who has the most subscribers. To solve this, vidIQ allows you to sort your YouTube comments by reputation in order to discover and engage with your most influential viewers – these viewers are what we at vidIQ refer to as your Top Influencers. These top YouTube viewers are the ones who you want to connect with and encourage to evangelize your video.

Don't try to respond to every YouTube comment – sort your YouTube comments by reputation and only respond to influential viewers

 

Sort Your YouTube Comments By Time

vidIQ offers advanced comment sorting capabilities that allow you to narrow down your YouTube comments to a specific time period. Rather than having to visit each individual video’s page, vidIQ takes the tedium out of YouTube comment moderation by allowing you to view all of your most recent comments across all of your videos in one convenient location, saving you time.

 

Reply from a Different YouTube Channel

Some of the best YouTube marketers we’ve encountered prefer to reply to comments from a personal channel vs. their brand’s channel in order to reveal the human behind the brand and prevent their brand from engaging in distracting conversations. With vidIQ you can reply to comments from another YouTube account, making YouTube play nice with large brands.

Reply to a YouTube comment from another channel

View All YouTube Comments by a User

Although YouTube already supports threaded / nested comments (which Facebook just introduced for Pages), they don’t provide you with the ability to easily find every comment a viewer has made or a viewer’s YouTube comment history. We do. Knowing the context of a viewers’ comment and whether or not you’ve had other interactions with that user in the past is critical, especially if you have more than one community manager.


See all YouTube comments by a specific user to see the user's comment history

Introducing Real Time YouTube Comment Moderation

To further enable our users to build a community around their content, we recently announced Real Time Updates, which will allow you to use vidIQ’s advanced YouTube comment moderation tools to manage and grow your YouTube audience on a split-second basis. No longer will you need to wait for a YouTube comment notification email to arrive – manage and respond to your YouTube comments in one place with vidIQ’s live comment dashboard.


YouTube real time YouTube comment moderation tool

To learn more about these features and others, visit vidIQ and grow your YouTube audience today!

 

And just like that we’re back from SXSW 2013! During SXSW 2013 interactive, geeks from all walks of geekdom (myself included) descended on Austin like wildebeests at a watering hole. From Matthew Inman of The Oatmeal’s humorous and inspiring keynote on performance anxiety, to a presentation I attended by Thomas Pickens on Developing Meds in Space to Save Lives on Earth, there was an impressive array of discussions on technology and science that spanned every topic imaginable. Trying to document all the sights and sounds of SXSW here would be a nearly impossible feat, so instead I’d like to concentrate on an overarching theme I noticed during my time in Austin; YouTube is the next big thing in social enterprise.

Out of all the panels I went to see, nowhere was this more apparent than at the B2B Social Marketing: Blazing New Trails panel I attended where the VPs and Directors of Social at Salesforce, Xerox, and Cisco spoke about their craft. Since their inception, Facebook and Twitter have dominated the social conversation, so it was interesting to see that a majority of the time spent on this panel (and elsewhere) was around YouTube strategy. At this juncture, it is clear that VPs of Social and CMOs have Facebook and Twitter figured out; social media management software and audience development tools for these platforms have existed for quite some time (I’m looking at you, Buddy Media / Wildfire Interactive!) and the best practices are well documented. However, YouTube is still very much the Wild West, and marketers are scrambling to understand this platform as brands rush to double down on original video content.

For every similarity that exists between YouTube and Facebook / Twitter, there are drastic differences that present unique challenges. Nowhere is this more apparent than in YouTube search, which, if you’re Salesforce, dictates how 60% of your content is discovered, according to Jamie Grenney, VP of Social and Online Video. SEO hasn’t necessarily been a factor in traditional social media marketing, but it has emerged as The Great Differentiator between winners and losers on YouTube. Which is precisely why we are investing heavily in YouTube SEO.

We couldn’t be happier to be innovating in this space at such an exciting time; our tools and best practices act as a democratizing force that empower YouTube marketers and ensure they won’t miss out in the scramble for YouTube. If you haven’t done so already, we encourage you to give vidIQ a go.