Archives For youtube marketing

Last week, industry insiders and industry newcomers mingled, saleswomen and salesmen schmoozed, a veritable lovefest erupted on Twitter under the never-quite-trending #ReelSummit – this was the 2014 REEL Video Marketing Summit.

And this is the highlight reel for the 2014 REEL Video Marketing Summit, carefully optimized with cat gifs.

Highlight #1: 8AM Advanced YouTube SEO & Audience Development for Marketers Workshop with Mark Robertson, Tim Schmoyer, Mark Ballek, and Derral Eves…Or, Everybody Just Wants to Talk to Tim Schmoyer

“That’s a fascinating insight, other panelists; but, I was mostly curious what Tim had for breakfast and if he thinks I’m pretty. #Reel Summit”

Source: http://gifak-net.tumblr.com/

Highlight #2: REEL Summit Intro Video – Evolution of Video Marketing…Or, Everyone Briefly Remembers that Weird/Awesome Poo-Pourri Viral Video from Last Year

“LOL – ‘you won’t believe the mother-load I just dropped’…wait, wasn’t that actually an ad for poop perfume? Yeah, 2013 was weird. #ReelSummit”

Source: facebook.com

Highlight #3: Googler Jon Klaff Addresses, “The Next Big Leap in Video Advertising”…AKA Envisioning a Dystopian Future Where All Consumers are Chronically Attention-Divided, Under-Slept, and Device Co-Dependent to the Point It Destroys All Traditional Marketing Paradigms

“Welcome to the new normal, populated largely by Millenials – a mutant race of Buzzfeed-addicted, Social Media drip-fed, 3-hours-of-sleep-a-night-getting, seamless-experience-demanding super-humans whose data we’ve been mining since they went through puberty. Also, that Brand Relationship Arc graphic is SO COOL. #ReelSummit”

Source: http://gifak-net.tumblr.com/

Highlight #4: BuzzFeed Presents, “Creating Content for How It’s Consumed”…Or, We All Erupt in Applause Over a Friskies Ad

“We don’t care if this video is inauthentic – our love for zefrank1 voiceovers is real. All hail Friskies! #ReelSummit”

Source: iheartcatgifs.tumblr.com/

Highlight #5: JW Presents, “New Innovations in Video Technology”…Or, I Can’t Even with Your Industry Advancements Right Now

“Jesus, we’re talking adaptive streaming, interactive & searchable transcripts, a friggin’ in-video table of contents…just stop – it is literally too much. #ReelSummit”

Source: http://gifak-net.tumblr.com/

Highlight #6: YouTube Strategies for Brands with Jonathan Hunt, Christine Ngo, Brendan Gahan, and Ross Everett…Also Known As the REEL Summit Drinking Game

“Shhhhhhhh – just take a shot any time I say ‘authenticity’, ‘community’, or ‘storytelling’… #ReelSummit”

Source: cats4everyone.tumblr.com/

Highlight #7: Closing Keynote – Is Your Company’s Culture Killing Your Video Marketing Potential?…Or, Sourabh Kothari & Peter Agnus Medlock are a Hyper-Natural Comedy Duo that Need to Start a YouTube Channel Immediately

“10/10 would hit ‘Like’ & ‘Subscribe’ so hard. #ReelSummit”

Source: cats4everyone.tumblr.com/

Highlight #8: Closing Reception & Party…Or, Everybody is Now Drunk

“So, I literally don’t even know how everybody got drunk. There were only 2 drink tickets included with summit registration. Wait – what’s in my hand? Is it Uber? #reeldrunk @ #ReelSummit”

Source: http://gifak-net.tumblr.com/

And that’s the skinny from the Visionaries here @vidIQ. The REEL Video Summit was an unqualified success, with cat gifs.

Be sure to join us next year, where they may or may not be providing more drink coupons with summit registration.

What about you, fellow REEL Video Summit attendees – do you have other favorite highlights? Feel free to write them in the comment section.


Want to watch awesome videos from the REEL Summit, with metrics? Download the vidIQ Chrome extension for in-browser analytics.

As Forbes contributor Rob Schwartz pointed out yesterday, this year’s World Cup was a global phenomenon rife with challenges for traditional marketing. It was a major televised sporting event with “almost no commercial-breaks for advertisers to showcase their message,” making it “incumbent upon marketers to think beyond TV.”

And, boy, did they ever!

With 45 brands spending more than $400 million to promote 97 campaigns, the 2014 World Cup in Brazil represents one of the largest marketing events in history. It also marks the moment that online advertising claimed a definitive victory over television.

Commentators are quick to evaluate the success or failure of these video marketing efforts in terms of “total views”, but at vidIQ we know video virality is more than views-deep.

To get to the heart of the matter, we’ve decided to pit the top branded YouTube campaign videos head-to-head and see who won the 2014 World Cup Battle of the Brands (in our humble opinion).

How, you may ask? We’re taking the most telling engagement metrics from our Chrome extension’s YouTube video report card and evaluating the real, hard-won, organically-viral winners of this momentous marketing match. We’ll assess…

Share date – time since the video was uploaded, for context and to assure all metrics are evaluated equitably.

Total views – the reported number of times a video has been viewed on YouTube. Be wary, however, since this number can be manipulated and views can be bought.

Minutes watched – total, aggregated number of video minutes watched by YouTube users, regardless of whether or when the video was abandoned. Be wary here too, because creators can withhold this data – sometimes to protect proprietary information and sometimes to obscure a paid viewing campaign.

vidIQ score – this is an optimization score applied to every YouTube video according to our proprietary, cross-platform algorithm that predicts the video’s likelihood of promotion in Related Videos, Search, Recommended Videos, and more.

Creator suggested –  this metric monitors the relative number of videos that YouTube is linking back to a publisher’s own channel, and is a fair indicator of a channel’s level of management or sophistication. Read a more detailed explanation of “Creator suggested” here (if you’d like).

True engagement – the Gold Standard of video marketing metrics, this key YouTube performance indicator crunches the numbers on every social media share and linked referral to a specific YouTube video, relative to its number of views. In a nutshell, “true engagement” shows us what portion of the audience found a video share-worthy.

Tags – these keywords are intended to make videos more searchable or “related” on YouTube and, in the best of cases, are part of a more targeted SEO strategy.

Now, let the games begin!

Battle Athletica | adidas vs. Nike

The contenders.

adidas YouTube campaign video | Messi's Dream

adidas YouTube campaign video | Messi’s Dream

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Nike YouTube campaign video | "Winner Stays"

Nike YouTube campaign video | “Winner Stays”

The score.

YouTube stats | adidas vs. Nike

YouTube stats | adidas vs. Nike

 The champion.

Nike wins by the power of true audience engagement, which is undiluted despite its high number of views.

Battle Auto | Hyundai vs. Kia

The contenders.

Hyundai YouTube campaign video | "Avoidance"

Hyundai YouTube campaign video | “Avoidance”

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Kia YouTube campaign video | "Football vs. Futbol"

Kia YouTube campaign video | “Football vs. Futbol”

The score.

YouTube stats | Hyundai vs. Kia

YouTube stats | Hyundai vs. Kia

The champion.

Despite significantly lower total views, Hyundai wins for its unprecedented true engagement numbers – 1 in 10 viewers shared this video.

Battle Royale | Coca-Cola vs. McDonalds

The contenders.

Coca-Cola YouTube campaign video | "One World, One Game"

Coca-Cola YouTube campaign video | “One World, One Game”

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McDonald's YouTube campaign video | "Trick Shot"

McDonald’s YouTube campaign video | “Trick Shot”

The score.

YouTube stats | Coca-Cola vs. McDonald's

YouTube stats | Coca-Cola vs. McDonald’s

The champion.

McDonald’s wins handily, in a competition so lopsided that it might trigger some PTSD from the Germany vs. Brazil semifinal.


Want more insights on your favorite FIFA videos and more? Download our free Chrome extension or explore our premium software suite.

If the recent deluge of investment in YouTube MCNs proves anything, it’s that online video has entered a feverish gold rush phase. And it’s just the beginning. As with any gold rush, those with the best tools will ultimately win out. Which is why at vidIQ we’re extremely excited to be building the most robust MCN tools in the industry.

YouTube is becoming an increasingly crowded marketing channel, and getting “easy” subscribers and views will only become harder as more brands and creators scramble to get in on the action. Creators are beginning to realize that an MCN is only as good as the tools they provide, and MCNs are looking to vidIQ to provide their creators with tools that give them a leg up, drive real growth, and help manage their increasingly large networks of channels.

For Networks, some of the benefits we provide are:

White Label Support

With vidIQ’s White Label Support, YouTube networks are able to create a personalized experience for their creators with assets that reflect the network’s unique brand and identity.

Network Manager

Our Network Manager allows YouTube networks to easily invite and onboard their creators in a simple, intuitive workflow. Moreover, networks are able to easily keep tabs on their channels to see how they’re performing.

For creators, if your network uses vidIQ you gain access to our entire suite of YouTube marketing tools that optimize every step of your workflow and help supercharge your YouTube strategy. You get:

YouTube SEO

Take the guesswork out of tagging and titling your videos – vidIQ optimizes your metadata for maximum reach.

Influencer Discovery

Gain invaluable insights into your audience, discover your super fans, and connect with them to drive growth.

Comment Moderation

Reign in your YouTube channel with advanced comment moderation tools built especially for the enterprise.

Actionable Analytics

Stay focused on what matters with unparalleled insights into audience viewing habits and engagement metrics.

Management & Collaboration

Manage multiple channels, invite your team, and define workflows with tools that promote collaboration.

Workflow Automation

Save time, money, and your sanity by automating many of the YouTube marketing tasks in your daily routine.

At vidIQ, our agile team is constantly innovating and creating amazing features for YouTubers big and small. If you haven’t already, request a demo and see what we’re all about!

Engaging with your YouTube commenters is proven to increase your views by 4X – which is why we encourage all of our brands and creators to embrace the YouTube comments section rather than fear it. Our YouTube comment moderation tool provides brands with enterprise level audience insight and control over interactions occurring around their videos – and today we’re making it even better.

With YouTube Comment Search, vidIQ users now have a powerful search tool that allows them to easily decrease comment spam, reduce illicit comments, or perform viewer sentiment analysis.

Combined with the ability to sort commenters by reputation, reply to comments from any of your YouTube channels, and unearth a viewer’s comment history, you now have a powerful arsenal of YouTube management tools at your fingertips.

If you haven’t already given vidIQ a spin, get started and start growing your audience!

As viewers continue to flock to YouTube, brands are re-evaluating it as a practical alternative to costly online video platforms. At last month’s Streaming Media East show in New York City, our CEO Rob Sandie was on an expert panel that critiqued YouTube’s cost benefits, built-in audience, established marketing channels, native device compliance, technical features, and discussed YouTube’s platform as a destination for engagement.

If you weren’t able to attend, watch the video below to learn the pros and cons of using YouTube as a video platform and hear which content and distribution strategies YouTube is best suited for.

In addition to the panel, Rob was interviewed by Blip.tv on how vidIQ is helping brands leverage YouTube as a primary home for their audience with our YouTube optimization tools. Watch the video below for the full details.

There has never been a better time to be a brand on YouTube – get started with vidIQ and start growing your audience!

It may come as a surprise, but 58% of YouTube viewers discover a video because of Search and Related videos. In other words, SEO must be part of your YouTube marketing strategy. While we already offer incredible tools to help optimize your videos’ tags, we get questions all the time asking how to title YouTube videos to help them go viral. Today we’re happy to announce our YouTube Title Recommendations tool, which makes optimizing your video titles easy.

With vidIQ’s Title Recommendations tool you’ll receive a list of the best relevant keywords to add to your videos based on YouTube search trends, search volume, and metadata analysis. These keywords are recommended on an ongoing basis, every week – as search trends change, your titles will never become outdated.

Use vidIQ to optimize the titles of your YouTube videos for SEO

Improving the SEO of your YouTube videos has never been easier. Get started with vidIQ and start growing your audience!

One of the most important things you can do to grow your YouTube audience is to improve your understanding of how your viewers are interacting with your content. That’s why today we’re announcing a valuable addition to our Analytics Dashboard: YouTube Trends. YouTube Trends will help you stay focused on what matters and quickly understand how your channel is doing at a single glance. YouTube Trends reveals weekly and monthly insights into:

  • Views: Changes to your channel’s Views
  • Total Watch Time: Changes to your channel’s Total Watch-Time
  • Average Watch Time: Changes to your channel’s Average Watch Time
  • Google Search Volume: Total Google Search Volume for your channel
  • YouTube Search Volume: Total YouTube Search Volume for your channel
  • Related Videos Search Volume: Total times your videos appeared in YouTube Related Search

YouTube Trends reveals Views: Changes to your channel’s Views. Total Watch Time: Changes to your channel’s Total Watch-Time. Average Watch Time: Changes to your channel’s Average Watch Time. Google Search Volume: Total Google Search Volume for your channel. YouTube Search Volume: Total YouTube Search Volume for your channel. Related Videos Search Volume: Total number of times your videos have appeared in YouTube Related Search

In addition to YouTube Trends, we’ve also made changes to our YouTube Comment Moderation tool. YouTube creators love that we provide tools that allow them to easily moderate their YouTube comments, see a viewers’ comment history, and reply to comments from any of their channels. Today, we’re making our YouTube Comment Moderation tool even better by allowing creators to download a video’s YouTube comments to a CSV, allowing you to perform sentiment analysis, search through comments manually, and create custom charts.

vidIQ allows you to download your YouTube comments to a CSV export

Every day we’re making growing your YouTube audience and increasing your views and subscribers easier. Sign up for vidIQ and grow your audience today!

And just like that we’re back from SXSW 2013! During SXSW 2013 interactive, geeks from all walks of geekdom (myself included) descended on Austin like wildebeests at a watering hole. From Matthew Inman of The Oatmeal’s humorous and inspiring keynote on performance anxiety, to a presentation I attended by Thomas Pickens on Developing Meds in Space to Save Lives on Earth, there was an impressive array of discussions on technology and science that spanned every topic imaginable. Trying to document all the sights and sounds of SXSW here would be a nearly impossible feat, so instead I’d like to concentrate on an overarching theme I noticed during my time in Austin; YouTube is the next big thing in social enterprise.

Out of all the panels I went to see, nowhere was this more apparent than at the B2B Social Marketing: Blazing New Trails panel I attended where the VPs and Directors of Social at Salesforce, Xerox, and Cisco spoke about their craft. Since their inception, Facebook and Twitter have dominated the social conversation, so it was interesting to see that a majority of the time spent on this panel (and elsewhere) was around YouTube strategy. At this juncture, it is clear that VPs of Social and CMOs have Facebook and Twitter figured out; social media management software and audience development tools for these platforms have existed for quite some time (I’m looking at you, Buddy Media / Wildfire Interactive!) and the best practices are well documented. However, YouTube is still very much the Wild West, and marketers are scrambling to understand this platform as brands rush to double down on original video content.

For every similarity that exists between YouTube and Facebook / Twitter, there are drastic differences that present unique challenges. Nowhere is this more apparent than in YouTube search, which, if you’re Salesforce, dictates how 60% of your content is discovered, according to Jamie Grenney, VP of Social and Online Video. SEO hasn’t necessarily been a factor in traditional social media marketing, but it has emerged as The Great Differentiator between winners and losers on YouTube. Which is precisely why we are investing heavily in YouTube SEO.

We couldn’t be happier to be innovating in this space at such an exciting time; our tools and best practices act as a democratizing force that empower YouTube marketers and ensure they won’t miss out in the scramble for YouTube. If you haven’t done so already, we encourage you to give vidIQ a go.