Archives For youtube watch time

We get a lot of questions about what metrics we use to calculate the vidIQ Score in Vision, our awesome YouTube Chrome extension for brands and creators. The short answer is – a lot! It’s Big Data science, really. The long answer is, everything here:

Watch Time
  • Average Watch Time
  • Views
Metadata
  • Titles
  • Tags
  • Description
Popularity of Creator
  • # of Subscribers
Virality
  • Facebook Likes
  • Facebook Comments
  • Facebook Shares
  • Tweets
  • Reddit
  • StumbleUpon
  • Google+
Recency
  • Age of Video
Engagement
  • YouTube Likes
  • YouTube Comments
  • Subscriptions Driven

Of course, all these metrics aren’t weighted equally – for the curious mind, here’s a live action reenactment of how vidIQ mad scientist/CTO Todd Troxell came up with the vidIQ Score formula:

How Do I Improve My vidIQ Score?

Since the purpose of the vidIQ Score is to judge the likelihood of your video surfacing in YouTube Search, Related Videos, and the Front Page, the best way to improve it is to focus on discoverability. That means Tags, Average Watch Time, Subscribers, Views, how old the video is, and social engagement metrics are mighty important! To improve these metrics, boost your discoverability on YouTube, and increase your Score check out this article by our CEO Rob Sandie on Five ways to organically grow your YouTube audience, sign up for vidIQ, and keep on creating!

For more information on vidIQ Vision check out the White Paper or download the extension here.

As we covered in our new Chrome extension announcement last week, success on YouTube is about more than just views. Helping YouTube creators understand what factors contribute to their channel’s success is our #1 priority at vidIQ, which is why today we’re announcing a complete revamp of our analytics suite. Our new customizable Advanced Analytics dashboard helps YouTube creators answer the question: “What are the top things driving watch time on my channel?”

Here are some of the many new features:

YouTube Engagement Analytics Graph

Provides an at-a-glance understanding of YouTube, Facebook, and Twitter engagement data all in one location.

Best Time of Day To Post By Day

We break down the best time of day to post to YouTube for every day of the week, ensuring your channel’s programming schedule is set up to maximize engagement.

Top YouTube Viewer Sources By Watch Time

Drill down into your YouTube watch time metrics by source, including top YouTube and Google search keywords driving watch time, Embed URL watch time metrics, and watch time by country.

YouTube Audience Demographics

Understand the demographic makeup of your YouTube audience by gender, geographic location, and more.

If you haven’t already given vidIQ a spin, get started and start growing your audience!

As we all know success on YouTube is about more than just views. There’s a lot of confusion about what metrics YouTube marketers should be paying attention to, so we developed vidIQ Vision to eliminate that confusion. Just install our Chrome extension and we provide you with key insights into what the top creators are doing to drive growth, increase engagement, and create viral content.

How It Works

So for every video you view on YouTube (not just yours) you’ll now see the vidIQ Vision “widget” that ranks every video with vidIQ’s proprietary Score as well as shows you Key Performance Indicators, including:

  • vidIQ Score: Helps judge the likelihood of a video being promoted in Related Videos, Search, and Recommended Videos.

  • Average Watch Time: You’re now able to see Watch Time not just for your own videos but for any video you’re looking at.

  • Facebook Likes/Shares/Comments: See how many times someone on Facebook has Liked, Shared or included your video’s URL in a comment.

  • Tweets: See how many times someone has included your video’s URL in a Tweet, as well as the actual tweets themselves.

  • Words Per Minute: WPM shows you how many words per minute a video has. According to our dataset (from 8k+ channels) the most successful videos have higher WPM (~220). In other words, the faster you talk & the more jump cuts you add the more engagement + views you’ll get (surprising, I know!). This would explain why Jenna Marbles talks so fast (people have short attention spans!).

  • Tags: YouTube recently started hiding video tags. We surface them. This is extremely valuable for brands (if I’m Pepsi I probably want to see what Coca Cola is tagging their videos with).

  • Description Link Count: We tell you the best number of links to add.

  • Description Word Count: We tell you whether your description is too short or just right.

Chrome users can install vidIQ Vision for free by visiting www.vidiq.com/vision

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