vidIQ Score: How We Rank YouTube Videos

Gabe Polk —  November 6, 2013 — 21 Comments

We get a lot of questions about what metrics we use to calculate the vidIQ Score in Vision, our awesome YouTube Chrome extension for brands and creators. The short answer is – a lot! It’s Big Data science, really. The long answer is, everything here:

Watch Time
  • Average Watch Time
  • Views
  • Titles
  • Tags
  • Description
Popularity of Creator
  • # of Subscribers
  • Facebook Likes
  • Facebook Comments
  • Facebook Shares
  • Tweets
  • Reddit
  • StumbleUpon
  • Google+
  • Age of Video
  • YouTube Likes
  • YouTube Comments
  • Subscriptions Driven

Of course, all these metrics aren’t weighted equally – for the curious mind, here’s a live action reenactment of how vidIQ mad scientist/CTO Todd Troxell came up with the vidIQ Score formula:

How Do I Improve My vidIQ Score?

Since the purpose of the vidIQ Score is to judge the likelihood of your video surfacing in YouTube Search, Related Videos, and the Front Page, the best way to improve it is to focus on discoverability. That means Tags, Average Watch Time, Subscribers, Views, how old the video is, and social engagement metrics are mighty important! To improve these metrics, boost your discoverability on YouTube, and increase your Score check out this article by our CEO Rob Sandie on Five ways to organically grow your YouTube audience, sign up for vidIQ, and keep on creating!

For more information on vidIQ Vision check out the White Paper or download the extension here.

Gabe Polk

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Director of Growth @ vidIQ
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21 responses to vidIQ Score: How We Rank YouTube Videos

  1. What does the “Desc Link count” variable mean? Is that the number of backlinks or something?

  2. I have wanted to know how to raise the creator suggested bit higher

  3. I know its out of topic but should i join to a YouTube Networks? like Fullscreen…

    Thank you.

    • Slightly off-topic but that’s okay 🙂

      We certainly suggest evaluating MCN options when reviewing ways to grow your YouTube channel. Fullscreen is one, but many exist that are well known including Maker, Awesomeness, etc.

  4. Ravindra Paradhi September 5, 2015 at 9:45 am

    I can we link multiple YouTube accounts in vidiq?

  5. Is joining a MCN important for youtubers?? Especially small youtubers??

  6. Wow! This was really helpful.
    Just started with vidIQ and still learning heaps.
    Keep writing and I’ll keep reading.

  7. Are you sure that “Popularity of Creator, # of Subscribers” is not the most important thing? How can some channels do very well in other categories yet fail to experience growth? Are there owner approval filters?

  8. I’ve noticed my scores are different between the back end and front end of YouTube. Any explanation for that? I’m not sure which score I should go by.

  9. What does refferers mean?

  10. I’ve recently noticed that my score changes dramatically, up and down, based on refreshes. I can click the refresh button 5 times, and get 5 different scores. And sometimes my ranked tags show as ranked, and times they don’t.

    While I understand the simple answer would be shifting trends, and new content shifting placement…I don’t think it’s quite THAT volatile second by second, is it?

  11. Appreciate your effort in providing this information, I am going back to my video and will start working that things I learned here, hope to see you on my YouTube channel SOON!!

Trackbacks and Pingbacks:

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