Archives For Insight

October has been a big month for a much-unloved fixture of air travel – the dreaded FAA mandated airline safety lesson that precedes every takeoff. Alas, no matter how many times you’ve learned how to buckle your seatbelt and return your seat back to its full upright position, you’re still obligated to re-learn every time you fly. Luckily some clever aviation brands have taken it upon themselves to relieve their passengers of their woe by snazzing up their videos and unleashing them on the YouTube masses – and they’re really popular.

In the last three weeks alone four airline pre-screening videos accrued 4.7 million YouTube views – the most popular of which, a collaboration between Disney and KLM, nearly topped the vidIQ/Adweek Top 10 YouTube Brand Videos chart last week. These brands are leveraging collaborations and influencers in extraordinary ways in order to drive earned media and build brand equity – all things we’re very fond of here at vidIQ. Watch the videos below, check out their stats, and discover what they’re doing right or wrong.

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Air New Zealand’s “Betty White — Safety Old School Style #airnzsafetyvideo”

Betty White’s collaboration with ANZ solidifies this air safety video as an instant classic.

ANZ

Pros:

  • Great number of shares on Facebook and Twitter.
  • Well tagged!
  • Solid, engaging description.
  • Includes an end-card and annotations promoting other content.

Cons:

  • End-card/annotations could be more engaging.
  • No brand engagement with their commenters (proven to improve views by 4X).
  • Could be promoting more links in description.

KLM’s “Disney’s Planes: spectacular pre-screening on board of a KLM plane”

While it’s not a safety video per se, KLM’s pre-screening collaboration with Disney builds awareness for Pixar’s forthcoming “Planes.”

KLM

Pros:

  • Above average Watch Time.
  • Great number of shares on Facebook, Twitter.
  • Well tagged!
  • Good description length.

Cons:

  • No end-card promoting other videos/a CTA!
  • No links in description.
  • No brand engagement with their commenters (proven to improve views by 4X).

Virgin America’s “Safety Video #VXsafetydance”

Virgin proves everything is better with a robot-dance ensemble wearing flotation devices.

Virgin

Pros:

  • Great number of shares on Facebook, Twitter.
  • Well tagged!
  • Solid, engaging description.

Cons:

  • No end-card promoting other videos/a CTA!
  • No brand engagement with their commenters (proven to improve views by 4X).
  • Could be promoting more links in description.

Delta’s “Holiday In-Flight Safety Video”

Delta proves it’s never too early to start advertising Christmas with a creepy human-sized nutcracker.

Delta

Pros:

  • Above average Watch Time.

Cons:

  • No tags! Huge loss of organic traffic because of this.
  • No description! How is your viewer supposed to know what action they should take next?
  • No end-card promoting other videos/a CTA!
  • No brand engagement with their commenters (proven to improve views by 4X).
  • Could be promoting more links in description.

Know any other great airline industry video examples? Let us know in the comments!

If the recent deluge of investment in YouTube MCNs proves anything, it’s that online video has entered a feverish gold rush phase. And it’s just the beginning. As with any gold rush, those with the best tools will ultimately win out. Which is why at vidIQ we’re extremely excited to be building the most robust MCN tools in the industry.

YouTube is becoming an increasingly crowded marketing channel, and getting “easy” subscribers and views will only become harder as more brands and creators scramble to get in on the action. Creators are beginning to realize that an MCN is only as good as the tools they provide, and MCNs are looking to vidIQ to provide their creators with tools that give them a leg up, drive real growth, and help manage their increasingly large networks of channels.

For Networks, some of the benefits we provide are:

White Label Support

With vidIQ’s White Label Support, YouTube networks are able to create a personalized experience for their creators with assets that reflect the network’s unique brand and identity.

Network Manager

Our Network Manager allows YouTube networks to easily invite and onboard their creators in a simple, intuitive workflow. Moreover, networks are able to easily keep tabs on their channels to see how they’re performing.

For creators, if your network uses vidIQ you gain access to our entire suite of YouTube marketing tools that optimize every step of your workflow and help supercharge your YouTube strategy. You get:

YouTube SEO

Take the guesswork out of tagging and titling your videos – vidIQ optimizes your metadata for maximum reach.

Influencer Discovery

Gain invaluable insights into your audience, discover your super fans, and connect with them to drive growth.

Comment Moderation

Reign in your YouTube channel with advanced comment moderation tools built especially for the enterprise.

Actionable Analytics

Stay focused on what matters with unparalleled insights into audience viewing habits and engagement metrics.

Management & Collaboration

Manage multiple channels, invite your team, and define workflows with tools that promote collaboration.

Workflow Automation

Save time, money, and your sanity by automating many of the YouTube marketing tasks in your daily routine.

At vidIQ, our agile team is constantly innovating and creating amazing features for YouTubers big and small. If you haven’t already, request a demo and see what we’re all about!