Continuously optimizing your library of content to get more views can be a lot of work!

Which is why we are happy to announce that we just launched Bulk SEO. Watch the tutorial and get started already!

 

 

Creating optimized thumbnails can be a huge challenge. When doing so you want to make sure they are highly clickable on desktop and mobile. This will help you get more views most specifically with Suggested and Search traffic sources.

This is why we’ve launched our initial version of the vidIQ Thumbnail Editor with most recent update of the vidIQ Crome extension.

If you have the extension installed, simply head to your videos and goto our dropdown:

YouTube Thumbnail Editor

 

All it takes is a few seconds to update a thumbnail:

Thumbnail Editor Smaller

 

You can choose the frame of the image, upload images, shapes, text to get that image just right.

This is our first version and we plan on listening to your feedback to help improve this for your workflow. Please feel free to leave comment below, tweet us or email support on what you’d like to see added!

Replying to comments is absolutely critical for growing your subscribers. What happens when you are overwhelmed with too many comments? We’ve created filters that help you find the comments that matter.

YouTube Comment Moderation

You can now filter by:

  • Has Replies
  • Doesn’t have Replies
  • I’ve Replied To
  • I haven’t replied to
  • Contains Question(s)
  • Contains Profanity
  • Contains Positive Words (positive sentiment)
  • Contain Negative Words (negative sentiment)
  • Subscriber Name
  • Search YouTube Comments By Keyword

And you can mix these filters as well:

YouTube Comment Filters with vidIQ

For instance, you can find all positive questions being asked and make sure those questions get answered, oh so nicely. 🙂

This is all available right now with our chrome extension.

Christmas is a global tentpole event for YouTube, and we’ve prepared the top 10 keywords for Christmas this year:

Top YouTube Christmas opportunities

After installing our Chrome Extension make sure to do the following searches on YouTube to further enhance your keyword strategy for Title, Descriptions, and Tags. We’ve included a few notes on all the top keywords:

  1. Christmas Tree – “BIGGEST CHRISTMAS TREE FAIL” is the top title. Lots of fails are going on in Christmas Tree search term.
  2. vlogmas – “FINDING THE PERFECT CHRISTMAS TREE | VLOGMAS” is the top title. Everyone is putting them at end of christmas vlogs
  3. Santa Claus “FASCINATING Facts You Didn’t Know About Santa Claus!” is one of the top trending videos. Evergreen.
  4. Christmas “7 Weirdest Christmas Facts” is #3 title
  5. Christmas 2015 “What I Got For Christmas 2015 + Giveaway!” is #2 title
  6. Santa “Adults Sit On Santa’s Lap For The First Time” is #2 title
  7. Christmas music – “1 Hour – Christmas Music Collection Mix”
  8. xmas “Santa’s XMAS Caper – Steam Train” – great use of XMAS in thumbnails
  9. happy holidays HappyHolidays by Boston Dynamics ranking #3 – showing us great content with merged titles can rank
  10. holidays – “Types of People During the Holidays by IISuperwomanII” is top trending video.. very creative
  11. Merry Christmas “Merry Christmas from Bdubs!” showing simple titles are working here

Hopefully, this helps your Christmas efforts. Have a Merry Christmas and Happy Holidays from everyone here at vidIQ!

 

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Image courtesy of Martin Fisch 

Building a loyal YouTube audience doesn’t happen overnight. A large part of creating high quality content involves passion and dedication, but when you look a little deeper, there’s a science to engaging audiences too.

Here are 8 tips to help you reach the right audiences on YouTube and keep them coming back.

1. Match your expertise to the type of content you want to produce. Be consistent too.

Before you start thinking about the audience you want to reach, ask yourself what you’re good at.  Are you a total movie buff? Experienced make-up guru? Comedian at heart? Choosing to focus your channel on an area that you’re well-versed in sets you up to succeed. When you speak to your passions, your knowledge and personality shine through. Bonus: you’ll come across as genuine and authentic (we’ll speak more on that later).

2. Do your research on the audience you wish to reach, and start speaking their language.

Once you’ve figured out the type of content you want to produce, it’s time to consider your audience. When it comes to targeting the right one and getting them to engage with your content, you need to do your research. Find out the names of relevant fan communities, learn their lingo, and incorporate their official names and vocabulary into your speak. From Tumblr to Reddit, communities congregate in specific places and you want to help shape those discussions.

3. Be genuine and socialize.

YouTube may be the hub for television, movies, music, and entertainment in general, but it’s still a social media platform at the core. Like any other social media platform, you want to get involved in conversations and, well, socialize. Like and comment on videos that catch your attention, give shout-outs to other influencers and content creators, ask interesting questions, and engage with your subscribers. The YouTube community values authenticity above all, and being genuine in your videos is what keeps viewers involved. Don’t treat your channel simply as a means to self-promote. If you’re going to engage in some self-promotion though, be transparent and have fun with it!

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Image courtesy of Esther Vargas

4. Use the YouTube tools available to help measure and build audience engagement. Try other tools too. 

YouTube’s attention score measures the length of time and attention viewers give to your videos. This insight is great for identifying what excites your audience and what you can do to improve. If your score reveals that viewer attention is high during the latter half of the video, but low during the first, then perhaps you should work on your hook. Viewers will generally decide within the first 5 seconds of a video whether they want to continue watching. With that in mind, make sure your opening gives enough context to keep viewers intrigued.

Video annotations are another way to engage your audiences, prompting them to take action. Use clickable annotations to link to other relevant videos or blog posts. You can even encourage viewers to subscribe to your channel here. The key here is do this smartly and sparingly.

With YouTube popularity growing every day, new tools and services are available too. Take for example vidIQ’s Chrome Extension that displays detailed metrics allowing you to look more deeply into keywords, historical data, and more. By leveraging what’s out there, you’re just upping your odds of succeeding.

5. Monitor your success.

Get comfortable looking into your channel’s analytics to find out what works. This is important as it can help you replicate success. Tools are helpful, but what’s better is staying on top of all the information in general and setting aside time to do so. vidIQ’s web app is the go-to place to do this as you can monitor your videos, your competitor’s channels, and find key insights to help when producing future content. Setting aside time to capitalize on research will payoff in the long run.

6. Optimize your videos for search (for YouTube and the web in general).

Optimizing your videos for search will help build traffic, much like how SEO is a critical component of ensuring written content succeeds across the web. Craft your video headlines and descriptions carefully, incorporating any trending topics and keywords that are relevant to it. Avoid the urge to overuse video tags though, and only use those that actually apply to your video. vidIQ Pro’s proprietary Keyword Research Tool makes it super easy to discover powerful tags to help improve your videos’ search ranking. 

As search engines crawl text when processing search queries, adding an audio transcript (where you describe, in writing, the contents of your video) can help them index higher in search. Not only does the audio transcript add additional context to your video, it also gives you an opportunity to throw in some more keywords to help people discover your content when searching.

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Image courtesy of Global Panorama

7. Partner with other content creators and share the YouTube love.

Collaborating with other content creators is an effective way to grow your audience. Whether you’re partnering with YouTubers that focus on similar topics, or just users that interest you, both will act as an introduction to new audiences.

Don’t be afraid to mention other YouTubers your fans should check out! Unsurprisingly, YouTubers know other YouTubers, and earning your way into the ranks of this influential network will help drive your traffic through cross-channel promotion. 

8. Share your videos on other social media platforms and content discovery engines. 

Other social channels are great places to share YouTube videos. They provide an opportunity to tag/mention friends, brands, and other content creators too. Not only will this attract more viewers, it’s also a great way to generate and keep a conversation going outside of YouTube. Pick the channel where your desired audience is the most active. Then, make sure the content you’re adding contributes to the conversation. Seeding your content into discovery engines like StumbleUpon can also be a good way to drive additional traffic to your videos.

 


8 Ways to Reach the Right Audience on YouTube

By vidIQ

Building a loyal YouTube audience doesn’t happen overnight. Here are 8 tips to help you reach the right audience and keep them coming back.

  • 1. Do What You Do Best and Be Consistent

    By vidIQ

    Matching your expertise to the type of content you want to produce helps you set yourself up to succeed. When you speak to your passions, your knowledge and personality shine through.

  • 2. Research the Audience You Want to Reach

    By vidIQ

    In order to engage your desired audience, you have to speak their language. Find out the names of relevant fan communities and learn their lingo!

  • 3. Be Genuine and Socialize

    By vidIQ

    Like and comment on videos, give shout-outs to other content creators, ask questions, and engage with your subscribers. The YouTube community values authenticity, and being genuine in your videos is what keeps viewers coming back.

  • 4. Use Tools to Help Measure Audience Engagement

    By vidIQ

    From Youtube's video attention score metric, to annotations, and even tools from other services (like our own), there's numerous resources available to help you better understand your audience.

  • 5. Monitor Your Success

    By vidIQ

    Have a plan for tracking key information so you can monitor success to better replicate it.

  • 6. Optimize Your Videos for Search

    By vidIQ

    Optimize your videos for search on Youtube and across the web. Craft your video headlines and descriptions carefully, incorporating any trending topics and keywords that are relevant to it. 

  • 7. Partner with Other Content Creators

    By vidIQ

    Whether you’re partnering with YouTubers that focus on similar topics or just users that interest you, both will act as an introduction to new audiences.

  • 8. Share Your Videos on Other Platforms

    By vidIQ

    Other social media channels are great places to share YouTube videos, as are content discovery engines. Be strategic with promotion.

With a bit of effort armed with this information and the vidIQ toolset, you’ll be able to grow your audience in no time. Remember, always have a plan and be sure you’re appealing to your fans. Before you know it, fellow YouTubers and fans will engaging with your great content.

 

Happy_New_Years

Just need to get that next video out so you can sip back some champagne and celebrate with friends? Let’s get straight to our latest on our extension of Top Holiday Keywords and Videos with our New Years YouTube research.

This time we are taking are research to the next level and breaking down the trending types of videos.

First, Top New Years Keywords Used (to find this content and keywords you might want to consider): 

happy new years, happy new years eve, fireworks, holidays, happy new years 2015, makeup, beauty, holiday makeup, new year’s eve( holiday), new year (holiday), happy new year songs

If you’re video touches on these subjects, think about including them in the title, description and tags!

For researching these keywords yourself..


Best Performing Types of New Years Videos:

1. Fashion and Makeup

Fashion and Makeup videos are crushing it with 90+% of search results & trending videos are returning videos of this nature. It appear women are searching for New Years preparation makeup videos.

 

2. New Year Resolutions Videos:

3. New Years Music Videos:

 

4. New Year Comedy and Parody Videos:

 

If you’d like a specific video added to these playlists don’t hesitate to leave a comment below!

’Tis the season for racking up video views—we took a look at the creators/videos who are trending for the holidays this year using the vidIQ Search Companion.

Top Trending Holiday Videos 2014 | vidIQ

vidIQ’s Search Companion made it easy for us to put together a list top holiday in just a few minutes– the keyword research tool appears right on your YouTube search results page and reveals information on your search query including Top Related Keywords, Trending Videos, and Average Age of the videos.

Hanukkah

We already put together a quick list of the best holiday keywords (see yesterday’s post), so we used them to find out what holiday videos are getting the most views right now. Results below:

Top 5 Holiday Videos Right Now (Watch them all)

  1. An unexpected holiday surprise #MakeItHappen (Microsoft Lumia, 6,700 VPH)
  2. Happy Holidays from WWE (WWE, 5,600 VPH)
  3. Merry Christmas from Rodney, Tom, and Mono (Joanne Gardner, 640 VPH)
  4. Hanukkah Explained By Christians (Buzzfeed, 640 VPH)
  5. It’s The First Night of Hanukkah (The Ellen Show, 446 VPH)

Keywords used: Hanukkah, Christmas, Happy Holidays, Holidays, and Merry Christmas (*VPH stands for Views Per Hour*)

All of this information is at your fingertips with the vidIQ Search Companion, available to vidIQ Pro and Enterprise users. Not a Pro subscriber? Find out more about our products and sign up here.

Happy Holidays!

The vidIQ Team

YouTube SEO For The Holidays

Robert Sandie —  December 18, 2014 — 2 Comments

Holiday Tags

Happy Holidays….  and Merry Christmas, Happy (C)hannukah and Happy Kwanzaa!

No matter what you festive content you create this season, we wanted to give you the best keywords possible. If you are creating content this holiday consider adding these keywords (in titles, descriptions, tags) to lift your search ranking:

  • Merry Christmas – holiday, holidays, merry, carol, bells, jingle, lights, eve, santa, jingle bells
  • Christmas – holiday, xmas, merry, santa, holidays, presents, tree, gift, clause, december
  • Hanukkah – holiday, chanukah, presents, holidays, kwanzaa, xmas, santa, gifts, jewish, merry
  • Happy Holidays – Merry Christmas, holidays, holiday, jingle, lights, bells, christmas eve, carol, jingle bells, merry
  • Chanukah – hanukkah, holiday, jewish, hanukah, holidays, menorah, latkes, kwanzaa, xmas, chanukkah

Sample search for “Happy Holidays” with our search companion we recently launched:

happy_holidays_-_YouTube
To make the mosts of the Holidays, make sure to download our free chrome extension.

It’s been just a few weeks since we soft-launched the new vidIQ Pro platform and I’m happy that today we make it official–vidIQ Pro is now available for everyone!

We built vidIQ Pro for content creators and video marketers of all shapes and sizes with one purpose in mind. To provide an industry-leading toolset that makes it easy for anyone to get the most out of Youtube. In addition to all the tools in vidIQ Basic, vidIQ Pro adds the following features across our chrome extension and web suite:

  • Best Time of Day-  vidIQ crunches the numbers and provides you the most optimum time to post your videos to ensure they get the most views and engagements.
  • Historical Statistics for popular videos – Go back in time and see exactly when a video took off.
  • Embedded Sources – Ever wonder the actual URLs that are generating embed views on your video? vidIQ provides a list of embed locations for any video.
  • More Metrics On Your Uploaded Videos- See trending countries, what devices are driving views, and demographic information right from the chrome extension.

YouTube Keyword Tool

 

 

The most notable new feature in vidIQ Pro is the new vidIQ Search Companion.  The vidIQ search companion appears on the YouTube search results page via the vidIQ chrome extension and provides high level metrics along with trending videos and related search words.

 

 

We wanted to make sure the product was affordable for everyone too, so we focused on a price point that wouldn’t break the bank. vidIQ Pro starts at less than $9 a month for a yearly subscription.

Enjoy!

It is the professional opinion of this blogger that Buzzfeed has won the content marketing war and that, shortly, they will rule the world. Resisting the brute efficacy of “listicles,” True Facts, and relatable gifs is – as I’m sure you realize – futile.

Between mobile and desktop users, the Buzzfeed website enjoys about 10 million unique visitors daily…and that’s on a bad day.

For the non-Mathletes in the audience, that’s 30% of YouTube’s total unique user traffic over the course of a month (which is 1 billion) – on a website that is younger, less prolific, and does not rely on user-generated content.

via reactiongifs.com

That share-of-voice takeover escalated quickly, am I right?

Obviously, BuzzFeed is not in competition with YouTube – instead, these two monolithic content platforms function as partners on this epic, shared journey of Social Media domination. And while their business models share little in common, the media giants are both swaddled and secure in the knowledge that they have perfected – together and independently – the Internet-reinforced concept of “content as communication.”

Pictured: YouTube and BuzzFeed’s concurrent sense of self-satisfaction. (via reactiongifs.com)

Both in Ze Frank’s 2013 Vidcon presentation and during Jonathan Perelman’s REEL Video Summit speech last week, the BuzzFeeders tip their hand by declaring that content should be made for how it is consumed – as a shareable form of communication. They’ve cleverly discerned that share-worthy content – taken holistically – keys almost exclusively into 3 drivers of human communication:

1. Identity (“this article/video communicates something about me or my life experiences better than my just telling you would.”)

2. Emotional gift (“this content made me feel X, I want you to feel X too.”)

3. Information (“HEY GUYS – this stuff is factual and cool.”)

By playing to these 3 share-driving principles, BuzzFeed has exploded in popularity over the last 24 months and has, perhaps more notably, rendered Google Search secondary to content discovery. In its place, Facebook – the gold standard of Social Media referral – now leads the bulk of users to BuzzFeed’s content watering hole.

The implications for SEO, by the way, are semi-staggering. (Source.)

Ahh, yes. Share-worthy content is indeed successful content. But, why? Is it because of the complex network of overlapping human needs resulting from our schizophrenic relationship with empathy? Is it because LOL cats have driven us to over-identify with memes? Is it because Ze Frank has perfected mass hypnosis from high up in his ivory, BuzzFeedian tower and we are all victims?

Nay, my friend – it is so much simpler than that.

Allow me to introduce you to oxytocin:

“Sup, bros. I’m basically the neurological foundation of human society and community sentiment. No biggie.”

Oxytocin is a fun little mammalian neuromodulator that most of you will more readily recognize as the “bonding hormone.” This is the stuff that gets mothers (naturally) high after childbirth, the stuff that gets you (naturally) high after sex, and that makes menial tasks like grocery shopping – when shared with someone you like – (naturally) less terrible.

Interestingly, oxytocin is released in small amounts into the human brain during 3 common, share-worthy experiences:

1. Social belonging.

2. Intimacy.

3. Information discovery.

Now, let’s play a game called, “Find the Synonyms.”

1. “Identity” = “Social belonging” (we reinforce our sense of self by seeking out external reinforcement and relationships.)

2. “Emotional gift” = “Intimacy” (shared feelings/experiences are the root of actual and perceived intimacy.)

3. “Information” = “Information discovery” (not really a synonym so much as exactly the same word.)

Wait a minute. Does that mean that BuzzFeed is just exploiting your fiendish biological addiction to oxytocin?!

Not at all, my dear reader – everything good on the internet is just exploiting your fiendish biological addiction to oxytocin. Whether it’s a Wikipedia loop or social media FOMO or LOL cats, your sustained interest is no more mysterious than is a mild heroin habit (for even less mystery, check out the structural parallels between oxytocin and heroin molecules).

Ain’t neurochemical stimulation neat? Evolution certainly thinks so – that’s, like, its entire community-building strategy.

In short, the secret sauce of successful content is also the secret sauce of all human endeavor – a high dependency liability.

Thanks for reading. I got you some oxytocin. (Source.)


More info means more oxytocin. Got a craving? Download vidIQ’s free Chrome Extension to see YouTube video analytics and a whole mess of metrics right in your browser.