As viewers continue to flock to YouTube, brands are re-evaluating it as a practical alternative to costly online video platforms. At last month’s Streaming Media East show in New York City, our CEO Rob Sandie was on an expert panel that critiqued YouTube’s cost benefits, built-in audience, established marketing channels, native device compliance, technical features, and discussed YouTube’s platform as a destination for engagement.
If you weren’t able to attend, watch the video below to learn the pros and cons of using YouTube as a video platform and hear which content and distribution strategies YouTube is best suited for.
In addition to the panel, Rob was interviewed by Blip.tv on how vidIQ is helping brands leverage YouTube as a primary home for their audience with our YouTube optimization tools. Watch the video below for the full details.
There has never been a better time to be a brand on YouTube – get started with vidIQ and start growing your audience!
It may come as a surprise, but 58% of YouTube viewers discover a video because of Search and Related videos. In other words, SEO must be part of your YouTube marketing strategy. While we already offer incredible tools to help optimize your videos’ tags, we get questions all the time asking how to title YouTube videos to help them go viral. Today we’re happy to announce our YouTube Title Recommendations tool, which makes optimizing your video titles easy.
With vidIQ’s Title Recommendations tool you’ll receive a list of the best relevant keywords to add to your videos based on YouTube search trends, search volume, and metadata analysis. These keywords are recommended on an ongoing basis, every week – as search trends change, your titles will never become outdated.
Improving the SEO of your YouTube videos has never been easier. Get started with vidIQ and start growing your audience!
One of the most important things you can do to grow your YouTube audience is to improve your understanding of how your viewers are interacting with your content. That’s why today we’re announcing a valuable addition to our Analytics Dashboard: YouTube Trends. YouTube Trends will help you stay focused on what matters and quickly understand how your channel is doing at a single glance. YouTube Trends reveals weekly and monthly insights into:
Views: Changes to your channel’s Views
Total Watch Time: Changes to your channel’s Total Watch-Time
Average Watch Time: Changes to your channel’s Average Watch Time
Google Search Volume: Total Google Search Volume for your channel
YouTube Search Volume: Total YouTube Search Volume for your channel
Related Videos Search Volume: Total times your videos appeared in YouTube Related Search
In addition to YouTube Trends, we’ve also made changes to our YouTube Comment Moderation tool. YouTube creators love that we provide tools that allow them to easily moderate their YouTube comments, see a viewers’ comment history, and reply to comments from any of their channels. Today, we’re making our YouTube Comment Moderation tool even better by allowing creators to download a video’s YouTube comments to a CSV, allowing you to perform sentiment analysis, search through comments manually, and create custom charts.
Every day we’re making growing your YouTube audience and increasing your views and subscribers easier. Sign up for vidIQ and grow your audience today!
It’s hard to believe, but this week marks YouTube’s 8 year anniversary. In a short time, YouTube grew from relative obscurity to become a video platform with over 1 billion monthly active users, and the 3rd largest social network and 2nd largest search engine in the world. To celebrate we decided to take a trip down memory lane and highlight how the seen-but-rarely-acknowledged YouTube Embeddable Player has changed over the years. So break out your corn cob pipe and monocle, and join us on our trip down memory lane!
If there’s one thing that the Amy’s Baking Company PR trainwreck proved, it’s that trolls are legion. Nowhere is this more pronounced than in the YouTube comments section, which is famous for its seemingly endless assortment of unsavory characters claiming “First!” post or bashing a video just to elicit a reaction from other viewers or the video’s creator. Seeing their comments section regress into an episode of Jerry Springer is every brand’s nightmare. Today, we’d like to provide some tried and true options in how to deal with YouTube trolls:
1) Don’t Disable YouTube Comments
Faced with the prospect of dealing with illicit commenters, many brands and agencies choose to simply disable YouTube comments rather than playing moderator and dealing with the mess. This, however, is an enormous mistake! Engagement (and especially commenting) is factored heavily in whether your video appears in YouTube Search and Related Videos – if you block YouTube comments you will limit the viral potential of your video and cripple your SEO. In fact, there’s a direct correlation between videos that receive engagement from the owner of the video and views, as well as whether that video is likely to receive additional engagement in the future.
2) Don’t Feed The YouTube Trolls!
Probably the most obvious lesson that the owners of Amy’s Baking Company chose to ignore is the old Internet adage “don’t feed the trolls!” Ignoring a troll is a troll’s kryptonite – as a YouTube creator you should always err on taking the high road and staying out of a good ol’ fashioned flame war. Instead, focus your efforts on the commenters that matter. Identify influential viewers by looking into which commenters have the highest number of subscribers, and then respond to those users. These “influencers” are your most important viewers, and unlike trolls (who usually don’t have many subscribers) are actually worth your time! Many partnerships and cross promotional agreements between channels have been forged within the YouTube comments section, resulting in thousands or even millions of views.
3) Turn The Bad Into Good
Instead of responding negatively to your audience, if you’re going to respond at all try being positive! A perfect example of this in practice can be found in the video Low Calorie Chicken Wraps Recipe by the culinary masters over at Being Fat Sucks. In a previous video, a viewer commented that one of the hosts had an uncanny resemblance to our good friend Severus Snape from Harry Potter. The comment snowballed into a frenzy, and every video with the Snape-ish looking host was spammed with YouTube comments about his appearance. Rather than responding negatively, the creators acknowledged their audience by having the host dress up as Snape in their next video. And guess what, their audience loved it!
4) Set The Tone
Believe it or not, YouTube is a social network. In fact, it’s now the 3rd largest in the world (behind Facebook and Google+)! Adopting Social Media Best Practices will go a long way in setting the tone for your YouTube comments and creating an amazing community around your content. By rewarding constructive commenters with thoughtful responses you’ll create an environment that fosters positivity rather than thrives off the negativity that trolls love. Home Depot is a great example of a company that has done this extremely well. In the example below, a viewer expressed his frustration that Home Depot didn’t provide a link to the second part of the video. Home Depot acknowledged the commenter and replied immediately, currying the favor of their audience and increasing engagement.
Know of another technique to successfully stymie YouTube trolls? Respond in the comments section below!
At vidIQ, we’re constantly on the prowl for ways we can improve our product and help you grow your YouTube audience. That’s why today we’re announcing that we’ve made some impressive improvements to two of our most popular features: YouTube Actionable Analytics and YouTube SEO.
Export Your YouTube Analytics
Our YouTube analytics tool provides incredible insight into how your viewers are consuming and engaging with your videos across Twitter, Facebook, and YouTube. YouTube creators love our insights so much, they requested that we allow them to export our data so they can perform their own analysis on it; so today we’re announcing YouTube CSV Export! Simply click the “Download data as CSV” button on the Video Dashboard and slice and dice our data to your heart’s desire!
Per Video YouTube SEO
We can’t stress enough how critical SEO is to your success on YouTube. vidIQ’s YouTube SEO tool takes the tedium out of tagging and enables you to choose the best tags for your video, increasing your visibility within YouTube’s Search and Recommended Videos. One request from our users was that while they love our channel-wide tag recommendations, they’d really love the ability to optimize the last video they uploaded for SEO on a video-by-video basis. So as of today, you’ll be able improve your video’s SEO in the video detail pane and see video specific tag recommendations in one convenient location.
Growing your YouTube audience and increasing your views and subscribers has never been easier. Sign up for vidIQ and grow your audience today!
Trying to keep up with your YouTube channel’s comments and engage with your community can seem like an uphill battle. To the brands that have pleaded with us to make their lives easier by building YouTube comment moderation and YouTube management tools to satisfy their needs; we hear you! This has been a huge area of focus for us, and we’re making our YouTube tools better every day. Here are some of our powerful features that are making YouTube comment management less of a headache for the enterprise:
Sort Your YouTube Comments By Reputation
No community manager has enough time to respond to every YouTube comment made on a popular video – community managers want a simple way to find their best YouTube comments by the viewer who has the most subscribers. To solve this, vidIQ allows you to sort your YouTube comments by reputation in order to discover and engage with your most influential viewers – these viewers are what we at vidIQ refer to as your Top Influencers. These top YouTube viewers are the ones who you want to connect with and encourage to evangelize your video.
Sort Your YouTube Comments By Time
vidIQ offers advanced comment sorting capabilities that allow you to narrow down your YouTube comments to a specific time period. Rather than having to visit each individual video’s page, vidIQ takes the tedium out of YouTube comment moderation by allowing you to view all of your most recent comments across all of your videos in one convenient location, saving you time.
Reply from a Different YouTube Channel
Some of the best YouTube marketers we’ve encountered prefer to reply to comments from a personal channel vs. their brand’s channel in order to reveal the human behind the brand and prevent their brand from engaging in distracting conversations. With vidIQ you can reply to comments from another YouTube account, making YouTube play nice with large brands.
View All YouTube Comments by a User
Although YouTube already supports threaded / nested comments (which Facebook just introduced for Pages), they don’t provide you with the ability to easily find every comment a viewer has made or a viewer’s YouTube comment history. We do. Knowing the context of a viewers’ comment and whether or not you’ve had other interactions with that user in the past is critical, especially if you have more than one community manager.
Introducing Real Time YouTube Comment Moderation
To further enable our users to build a community around their content, we recently announced Real Time Updates, which will allow you to use vidIQ’s advanced YouTube comment moderation tools to manage and grow your YouTube audience on a split-second basis. No longer will you need to wait for a YouTube comment notification email to arrive – manage and respond to your YouTube comments in one place with vidIQ’s live comment dashboard.
To learn more about these features and others, visit vidIQ and grow your YouTube audience today!
And just like that we’re back from SXSW 2013! During SXSW 2013 interactive, geeks from all walks of geekdom (myself included) descended on Austin like wildebeests at a watering hole. From Matthew Inman of The Oatmeal’s humorous and inspiring keynote on performance anxiety, to a presentation I attended by Thomas Pickens on Developing Meds in Space to Save Lives on Earth, there was an impressive array of discussions on technology and science that spanned every topic imaginable. Trying to document all the sights and sounds of SXSW here would be a nearly impossible feat, so instead I’d like to concentrate on an overarching theme I noticed during my time in Austin; YouTube is the next big thing in social enterprise.
Out of all the panels I went to see, nowhere was this more apparent than at the B2B Social Marketing: Blazing New Trails panel I attended where the VPs and Directors of Social at Salesforce, Xerox, and Cisco spoke about their craft. Since their inception, Facebook and Twitter have dominated the social conversation, so it was interesting to see that a majority of the time spent on this panel (and elsewhere) was around YouTube strategy. At this juncture, it is clear that VPs of Social and CMOs have Facebook and Twitter figured out; social media management software and audience development tools for these platforms have existed for quite some time (I’m looking at you, Buddy Media / Wildfire Interactive!) and the best practices are well documented. However, YouTube is still very much the Wild West, and marketers are scrambling to understand this platform as brands rush to double down on original video content.
For every similarity that exists between YouTube and Facebook / Twitter, there are drastic differences that present unique challenges. Nowhere is this more apparent than in YouTube search, which, if you’re Salesforce, dictates how 60% of your content is discovered, according to Jamie Grenney, VP of Social and Online Video. SEO hasn’t necessarily been a factor in traditional social media marketing, but it has emerged as The Great Differentiator between winners and losers on YouTube. Which is precisely why we are investing heavily in YouTube SEO.
We couldn’t be happier to be innovating in this space at such an exciting time; our tools and best practices act as a democratizing force that empower YouTube marketers and ensure they won’t miss out in the scramble for YouTube. If you haven’t done so already, we encourage you to give vidIQ a go.
Over the past 8 years my passion has been online video. I’ve lived and breathed it for my entire professional career — and I’ve loved every minute of it. This has always been the most exciting area of technology for me, and there hasn’t ever been a more exciting time than now. It doesn’t seem like that long ago that I was graduating from college, going to work at Macromedia, and founding Viddler at 22 — since then the online video industry has changed a bit (to say the least). YouTube grew from relative obscurity to become the 2nd largest search engine in the world, and a critical destination for brands to develop and engage with their audience. Bettering this audience development experience for brands and helping them manage their YouTube presence and increase their views and subscribers has been my focus for the last year, and we’ve built something truly amazing. The best part? Now we get to share it with the rest of the world! Today we’re announcing vidIQ is coming out of beta! And we’re excited!
Just how excited?
About as excited as these dancing cows:
Okay, you get it!
While we have your attention, we would like to give our thanks to a few people, whom without their help, vidIQ would not be launching:
The hundreds of brands, networks, and YouTube creators who have been giving us feedback every step of the way.
The thousands of people who have signed up for our beta and have been patiently waiting until this moment.
Our world class investors who believed in us very early on and continue to be an incredible source of expertise and guidance.
For YouTube on having an awesome developer relations team and continually making APIs available for our team to build amazing things with.
We feel extremely blessed to be innovating in this space and encourage you to sign up and check out vidIQ for yourselves!