Creator Suggested is a new metric we’ve been running in our Chrome Extension for the last couple of months. It’s a surprisingly powerful new metric that monitors the amount of videos YouTube is recommending back to a publisher’s own channel, and while that may not sound like much, it says a ton about your channel’s success.

Budweiser_Super_Bowl_XLVIII_Commercial_--__Puppy_Love__-_YouTube-2

In the Budweiser Super Bowl Puppy Love video, we’re tracking a rating of 4/20, meaning 4 of the 20 videos YouTube is recommending after the video and on the sidebar are also on the Budweiser channel.

It’s not as glamorous as some other metrics, but this has huge implications for channel (and thus brand) engagement. Think about it: someone loved your video and watched it to the end, but then what? Either they hit the search bar to find something similar (which is probably going to be on someone else’s channel), or they’re so engaged they can’t help but click to watch another in the recommendations. The more of those videos that are on your channel, the higher the total views your channel will receive when those videos explode, and the better your brand sticks with each viewer.

Breaking Down the Score

4/20: This is the lowest Creator Suggested rating a channel can have and a sign the channel isn’t focused enough on playlists, proper metadata, and annotations.

6/20 – 10/20: You’re on your way! We’ve seen great channels averaging around here, like The Verge and American Express.

12/20 – 16/20: If you’re here, you’re killing it. This channel is likely in the ranks of Red BullBuzzfeed, and Old Spice.

20/20:  At this point, you’ve likely been “whitelisted” by YouTube. We’ve seen some huge non-profits, political parties, and brands spending a significant amount on YouTube to get here. ARDrone, Nintendo, and The Olympics are great examples.

An Example of Creator Suggested at Work

As of writing this, we are seeing the University of Minnesota have a very viral moment with Guy Pulls Out Sign on Gophers Kiss Cam. They worked to get a 19/20 on Creator Suggested, and that will pay off as this video drives a massive amount of views and increased watch time throughout their YouTube channel. That’s more watches, shares, and engagement with their canon of videos, leading to exponentially more total views as people continue flocking to them.

If you take a second to look through the channel, you can see they didn’t get here by luck, or even a huge budget. They just consistently upload content, grow their subscribers, annotate, and actively playlist content.

There’s no secret to success like this, just sound YouTube marketing practice. And sound practice starts with the right data to build it on, which can all be yours with the vidIQ Chrome Extension.

Don’t have the vidIQ Chrome Extension? Make sure to download it here.

Want more insights on your own channel? Signup for our full video marketing suite.

Success on YouTube isn’t always about tracking just your metrics – it’s about gaining valuable insights into your competitors too! We’ve been hard at work developing a competitive analysis tool that will help brands on YouTube improve their business intelligence – and today we’re happy to announce its availability to all vidIQ users!

competitor analysis

Starting today you’ll be able to track your competitors’ growth on YouTube and see how you stack up against your competition, including views and subscribers by timeframe. This is just the beginning – stay tuned for many more exciting features in the future!

Haven’t signed up for vidIQ yet? There hasn’t been a better time – get started growing your YouTube audience today.

As a global brand, managing your YouTube presence along with your Facebook and Twitter endeavors is no easy task – especially with a fragmented array of tools and a large social media team. That’s why we built the vidIQ app for HootSuite – we make managing your YouTube presence as easy for brands as Twitter and Facebook, and help bridge the gap between your video marketing and social media team. And we’re making it available to HootSuite’s 8+ million users.

Already a HootSuite user and using vidIQ Premium? Use this link to Install the vidIQ app for HootSuite now!

Not a vidIQ Premium user? Request a Demo and find out what all the buzz is about.

Here’s the scoop: If you’re a vidIQ Premium user you’ll now be able to access our best of breed YouTube management suite directly in the HootSuite dashboard. You’ll be able to:

Monitor every mention of your YouTube videos on Twitter!

  • 90% of Tweets that contains URLs to your YouTube videos don’t mention your brand name or Twitter handle. These are valuable conversations about your brand that you’re missing out on. We find them all!

Increase your volume of tags 10x across your entire YouTube library in less than 10 minutes

  • YouTube is the 2nd largest search engine in the world, and 58% of YouTube viewers watch your video because of Search and Related Videos, making SEO very important. We deliver high quality tags in bulk on a weekly basis.

Respond to YouTube comments from any of your YouTube channels

  • Engaging with your viewers via YouTube comments is proven to increase engagement and views by 4x. We take the tedium out of YouTube comment moderation and response with powerful moderation tools.

Upload YouTube videos at the best time of day

  • Don’t treat YouTube like dropbox – just like Twitter and Facebook, there is a best time to upload your videos. We find it.

Gain actionable insights into your YouTube campaigns and see how your videos are being shared across Facebook and Twitter.

  • Views and Subscribers are only part of the story. We show you how your videos are performing across Twitter and Facebook so you can optimize for success.

With vidIQ for HootSuite, vidIQ Premium users now have a powerful YouTube tool to add to your social media management arsenal – Install it today!

We get a lot of questions about what metrics we use to calculate the vidIQ Score in Vision, our awesome YouTube Chrome extension for brands and creators. The short answer is – a lot! It’s Big Data science, really. The long answer is, everything here:

Watch Time
  • Average Watch Time
  • Views
Metadata
  • Titles
  • Tags
  • Description
Popularity of Creator
  • # of Subscribers
Virality
  • Facebook Likes
  • Facebook Comments
  • Facebook Shares
  • Tweets
  • Reddit
  • StumbleUpon
  • Google+
Recency
  • Age of Video
Engagement
  • YouTube Likes
  • YouTube Comments
  • Subscriptions Driven

Of course, all these metrics aren’t weighted equally – for the curious mind, here’s a live action reenactment of how vidIQ mad scientist/CTO Todd Troxell came up with the vidIQ Score formula:

How Do I Improve My vidIQ Score?

Since the purpose of the vidIQ Score is to judge the likelihood of your video surfacing in YouTube Search, Related Videos, and the Front Page, the best way to improve it is to focus on discoverability. That means Tags, Average Watch Time, Subscribers, Views, how old the video is, and social engagement metrics are mighty important! To improve these metrics, boost your discoverability on YouTube, and increase your Score check out this article by our CEO Rob Sandie on Five ways to organically grow your YouTube audience, sign up for vidIQ, and keep on creating!

For more information on vidIQ Vision check out the White Paper or download the extension here.

October has been a big month for a much-unloved fixture of air travel – the dreaded FAA mandated airline safety lesson that precedes every takeoff. Alas, no matter how many times you’ve learned how to buckle your seatbelt and return your seat back to its full upright position, you’re still obligated to re-learn every time you fly. Luckily some clever aviation brands have taken it upon themselves to relieve their passengers of their woe by snazzing up their videos and unleashing them on the YouTube masses – and they’re really popular.

In the last three weeks alone four airline pre-screening videos accrued 4.7 million YouTube views – the most popular of which, a collaboration between Disney and KLM, nearly topped the vidIQ/Adweek Top 10 YouTube Brand Videos chart last week. These brands are leveraging collaborations and influencers in extraordinary ways in order to drive earned media and build brand equity – all things we’re very fond of here at vidIQ. Watch the videos below, check out their stats, and discover what they’re doing right or wrong.

chart

Air New Zealand’s “Betty White — Safety Old School Style #airnzsafetyvideo”

Betty White’s collaboration with ANZ solidifies this air safety video as an instant classic.

ANZ

Pros:

  • Great number of shares on Facebook and Twitter.
  • Well tagged!
  • Solid, engaging description.
  • Includes an end-card and annotations promoting other content.

Cons:

  • End-card/annotations could be more engaging.
  • No brand engagement with their commenters (proven to improve views by 4X).
  • Could be promoting more links in description.

KLM’s “Disney’s Planes: spectacular pre-screening on board of a KLM plane”

While it’s not a safety video per se, KLM’s pre-screening collaboration with Disney builds awareness for Pixar’s forthcoming “Planes.”

KLM

Pros:

  • Above average Watch Time.
  • Great number of shares on Facebook, Twitter.
  • Well tagged!
  • Good description length.

Cons:

  • No end-card promoting other videos/a CTA!
  • No links in description.
  • No brand engagement with their commenters (proven to improve views by 4X).

Virgin America’s “Safety Video #VXsafetydance”

Virgin proves everything is better with a robot-dance ensemble wearing flotation devices.

Virgin

Pros:

  • Great number of shares on Facebook, Twitter.
  • Well tagged!
  • Solid, engaging description.

Cons:

  • No end-card promoting other videos/a CTA!
  • No brand engagement with their commenters (proven to improve views by 4X).
  • Could be promoting more links in description.

Delta’s “Holiday In-Flight Safety Video”

Delta proves it’s never too early to start advertising Christmas with a creepy human-sized nutcracker.

Delta

Pros:

  • Above average Watch Time.

Cons:

  • No tags! Huge loss of organic traffic because of this.
  • No description! How is your viewer supposed to know what action they should take next?
  • No end-card promoting other videos/a CTA!
  • No brand engagement with their commenters (proven to improve views by 4X).
  • Could be promoting more links in description.

Know any other great airline industry video examples? Let us know in the comments!

Exciting news for YouTube creators, brands, and stats nerds! We have partnered with Adweek to provide weekly YouTube rankings for the Top 10 YouTube Brand Videos and Top 10 YouTube Web Series Videos. Our rankings are based off of top gainers per week by views, and include our vidIQ Score as well as Twitter and Facebook engagement metrics.

If you haven’t already, check out the YouTube chart for August 4th – August 10th!

Screen Shot 2013-08-14 at 12.18.38 PM

We hope you enjoy our new YouTube charts – be sure to check out Adweek.com/VideoWatch every week to see the new rankings!

As we covered in our new Chrome extension announcement last week, success on YouTube is about more than just views. Helping YouTube creators understand what factors contribute to their channel’s success is our #1 priority at vidIQ, which is why today we’re announcing a complete revamp of our analytics suite. Our new customizable Advanced Analytics dashboard helps YouTube creators answer the question: “What are the top things driving watch time on my channel?”

Here are some of the many new features:

YouTube Engagement Analytics Graph

Provides an at-a-glance understanding of YouTube, Facebook, and Twitter engagement data all in one location.

Best Time of Day To Post By Day

We break down the best time of day to post to YouTube for every day of the week, ensuring your channel’s programming schedule is set up to maximize engagement.

Top YouTube Viewer Sources By Watch Time

Drill down into your YouTube watch time metrics by source, including top YouTube and Google search keywords driving watch time, Embed URL watch time metrics, and watch time by country.

YouTube Audience Demographics

Understand the demographic makeup of your YouTube audience by gender, geographic location, and more.

If you haven’t already given vidIQ a spin, get started and start growing your audience!

As we all know success on YouTube is about more than just views. There’s a lot of confusion about what metrics YouTube marketers should be paying attention to, so we developed vidIQ Vision to eliminate that confusion. Just install our Chrome extension and we provide you with key insights into what the top creators are doing to drive growth, increase engagement, and create viral content.

How It Works

So for every video you view on YouTube (not just yours) you’ll now see the vidIQ Vision “widget” that ranks every video with vidIQ’s proprietary Score as well as shows you Key Performance Indicators, including:

  • vidIQ Score: Helps judge the likelihood of a video being promoted in Related Videos, Search, and Recommended Videos.

  • Average Watch Time: You’re now able to see Watch Time not just for your own videos but for any video you’re looking at.

  • Facebook Likes/Shares/Comments: See how many times someone on Facebook has Liked, Shared or included your video’s URL in a comment.

  • Tweets: See how many times someone has included your video’s URL in a Tweet, as well as the actual tweets themselves.

  • Words Per Minute: WPM shows you how many words per minute a video has. According to our dataset (from 8k+ channels) the most successful videos have higher WPM (~220). In other words, the faster you talk & the more jump cuts you add the more engagement + views you’ll get (surprising, I know!). This would explain why Jenna Marbles talks so fast (people have short attention spans!).

  • Tags: YouTube recently started hiding video tags. We surface them. This is extremely valuable for brands (if I’m Pepsi I probably want to see what Coca Cola is tagging their videos with).

  • Description Link Count: We tell you the best number of links to add.

  • Description Word Count: We tell you whether your description is too short or just right.

Chrome users can install vidIQ Vision for free by visiting www.vidiq.com/vision

Press

If the recent deluge of investment in YouTube MCNs proves anything, it’s that online video has entered a feverish gold rush phase. And it’s just the beginning. As with any gold rush, those with the best tools will ultimately win out. Which is why at vidIQ we’re extremely excited to be building the most robust MCN tools in the industry.

YouTube is becoming an increasingly crowded marketing channel, and getting “easy” subscribers and views will only become harder as more brands and creators scramble to get in on the action. Creators are beginning to realize that an MCN is only as good as the tools they provide, and MCNs are looking to vidIQ to provide their creators with tools that give them a leg up, drive real growth, and help manage their increasingly large networks of channels.

For Networks, some of the benefits we provide are:

White Label Support

With vidIQ’s White Label Support, YouTube networks are able to create a personalized experience for their creators with assets that reflect the network’s unique brand and identity.

Network Manager

Our Network Manager allows YouTube networks to easily invite and onboard their creators in a simple, intuitive workflow. Moreover, networks are able to easily keep tabs on their channels to see how they’re performing.

For creators, if your network uses vidIQ you gain access to our entire suite of YouTube marketing tools that optimize every step of your workflow and help supercharge your YouTube strategy. You get:

YouTube SEO

Take the guesswork out of tagging and titling your videos – vidIQ optimizes your metadata for maximum reach.

Influencer Discovery

Gain invaluable insights into your audience, discover your super fans, and connect with them to drive growth.

Comment Moderation

Reign in your YouTube channel with advanced comment moderation tools built especially for the enterprise.

Actionable Analytics

Stay focused on what matters with unparalleled insights into audience viewing habits and engagement metrics.

Management & Collaboration

Manage multiple channels, invite your team, and define workflows with tools that promote collaboration.

Workflow Automation

Save time, money, and your sanity by automating many of the YouTube marketing tasks in your daily routine.

At vidIQ, our agile team is constantly innovating and creating amazing features for YouTubers big and small. If you haven’t already, request a demo and see what we’re all about!

Engaging with your YouTube commenters is proven to increase your views by 4X – which is why we encourage all of our brands and creators to embrace the YouTube comments section rather than fear it. Our YouTube comment moderation tool provides brands with enterprise level audience insight and control over interactions occurring around their videos – and today we’re making it even better.

With YouTube Comment Search, vidIQ users now have a powerful search tool that allows them to easily decrease comment spam, reduce illicit comments, or perform viewer sentiment analysis.

Combined with the ability to sort commenters by reputation, reply to comments from any of your YouTube channels, and unearth a viewer’s comment history, you now have a powerful arsenal of YouTube management tools at your fingertips.

If you haven’t already given vidIQ a spin, get started and start growing your audience!